A data profile of the people who buy, follow and care about Character (arts) in United Kingdom — modelled from more than twelve digital signal sources. Character (arts) has an estimated audience of 4,952,222 people in United Kingdom.
Character (arts) fans in United Kingdom are concentrated in England, with strong brand affinity for Superman.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Superman, Wikipedia, Batman, with strongest over-indexing on Superman (3.1× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Character (arts) fan in United Kingdom shows strong Patriotism tendencies and a notable affinity for Superman.
The key figures that characterise the Character (arts) profile in United Kingdom.
| Metric | Value |
|---|---|
| Estimated audience size | 4,952,222 |
of the worldwide Character (arts) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 31.2% |
| Japan | 8.0% |
| Mexico | 6.0% |
Where the Character (arts) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3.5M | 1.13× | |
| 02 | Wales | ~300K | 1.12× | |
| 03 | Northern Ireland | ~100K | 0.92× | |
| 04 | Scotland | ~400K | 0.83× |
The strongest cross-interests of the Character (arts) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Margot Robbie | Movies & TV | 3.87× | ||
| 02 | Wikipedia | Internet & Social Media | 3.79× | ||
| 03 | DC Comics | Literature | 3.70× | ||
| 04 | Sketch comedy | Movies & TV | 3.45× | ||
| 05 | Henry Cavill | Movies & TV | 3.44× | ||
| 06 | Superman | Movies & TV | 3.10× | ||
| 07 | Batman | Movies & TV | 3.02× | ||
| 08 | Anime and manga fandom | Literature | 2.98× | ||
| 09 | Adoption | Kids & Family | 2.94× | ||
| 10 | Satire | Literature | 2.86× | ||
| 11 | True Detective | Movies & TV | 2.80× | ||
| 12 | Britney Spears | Music & Radio | 2.77× | ||
| 13 | Internet & Social Media | 2.38× | |||
| 14 | Donald Trump | Politics & Society | 2.18× | ||
| 15 | Philanthropy | Arts & Culture | 2.15× | ||
| 16 | Betfair | Games | 1.99× | ||
| 17 | Hobby | Home & Garden | 1.98× | ||
| 18 | Harry Potter | Movies & TV | 1.85× | ||
| 19 | William Hill (bookmaker) | Games | 1.81× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.49× | |
| Early Adopter Mentality | POWER | 1.47× | |
| Individualism | JOY | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.61× | |
| Family Orientation | CONSERVATISM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Character (arts). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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