Rascasse Audience Intelligence

Character (arts) Audience in United States

A data profile of the people who buy, follow and care about Character (arts) in United States — modelled from more than twelve digital signal sources. Character (arts) has an estimated audience of 28,843,333 people in United States.

#684among Topic in United States#13in Arts & Culture

Character (arts) fans in United States are concentrated in California, with strong brand affinity for Superman.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Anime and manga fandom, Guardians of the Galaxy (film), with strongest over-indexing on Superman (1.85× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Character (arts) fan in United States shows strong Patriotism tendencies and a notable affinity for Superman.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Character (arts) profile in United States.

Audience size
28.8M
in United States
Country rank
#993
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Character (arts) fans

Fig. 02

Gender split

Demographic split for Character (arts) audience in United States
MetricValue
Estimated audience size28,843,333
Fig. 04

Worldwide distribution

31.2%

of the worldwide Character (arts) audience comes from United States.

Worldwide audience distribution share by country for Character (arts)
CountryShare
United States31.2%
Japan8.0%
Mexico6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Character (arts) audience in United States is strongest.

Fig. 05

Top regions by affinity

Character (arts) fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~400K1.26×
02Arizona~700K1.25×
03Alabama~500K1.24×
04Texas~3M1.22×
05Georgia~1M1.21×
06Arkansas~300K1.21×
07Mississippi~300K1.18×
08North Carolina~1M1.16×
09Kentucky~400K1.16×
10New Mexico~200K1.16×
11West Virginia~200K1.14×
12California~3.5M1.13×
13Utah~300K1.13×
14Indiana~600K1.12×
15Louisiana~400K1.10×
16Alaska~70K1.10×
17Michigan~800K1.08×
18Nevada~300K1.08×
19Tennessee~600K1.07×
20South Carolina~500K1.06×
21Idaho~200K1.04×
22Hawaii~100K1.03×
23Ohio~900K1.02×
24Florida~2M1.01×
25Virginia~700K1.01×
26Missouri~500K1.01×
27Kansas~200K1.01×
28Pennsylvania~1M1.00×
29Washington~600K0.98×
30Maryland~500K0.98×
31Oregon~300K0.98×
32Illinois~900K0.95×
33South Dakota~60K0.95×
34Wisconsin~400K0.94×
35Iowa~200K0.93×
36Minnesota~400K0.91×
37Nebraska~100K0.91×
38New York~1.5M0.90×
39New Jersey~700K0.90×
40Montana~70K0.90×
41North Dakota~50K0.89×
42Delaware~70K0.86×
43Connecticut~200K0.84×
44Maine~90K0.83×
45Colorado~400K0.82×
46Rhode Island~80K0.82×
47Massachusetts~400K0.77×
48New Hampshire~80K0.73×
49Vermont~40K0.72×
50Washington, District of Columbia~60K0.64×
Fig. 06

Affinity by region

Affinity by region — Character (arts), United States
0.64×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Character (arts) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Character (arts) audience
#·InterestCategoryAffinity×
01Guardians of the Galaxy (film)Movies & TV5.80×
02Doctor StrangeLiterature5.72×
03FunkoKids & Family4.03×
04ClarinetMusic & Radio3.99×
05SaxophoneMusic & Radio3.80×
06CelloMusic & Radio3.48×
07Anime and manga fandomLiterature3.28×
08Anne HathawayMovies & TV3.12×
09PokémonGames2.63×
10DC ComicsLiterature2.63×
11MetaphysicsBusiness & Career2.59×
12Bass guitarMusic & Radio2.22×
13MangaLiterature2.15×
14ComicsLiterature2.05×
15Fiction booksLiterature2.04×
16SupermanMovies & TV1.85×
17Pizza HutFood & Beverages1.81×
18SubwayFood & Beverages1.77×
19Science fiction moviesMovies & TV1.70×
20Planet FitnessSports1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Character (arts) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Character (arts) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.92×
ExtroversionTHRILL1.35×
Convenience OrientationPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Character (arts) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
Quality AwarenessPREMIUM0.82×
CreativityOPEN0.83×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Character (arts). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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