Character (arts) Audience in United States

Character (arts) has an estimated audience of 28,843,333 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Superman, Planet Fitness, Anime and manga fandom, Rick and Morty, Diaper bag.

Character (arts) fans in United States are concentrated in California, with strong brand affinity for Superman. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Planet Fitness, Anime and manga fandom, with strongest over-indexing on Superman (2.32× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of Character (arts) fans

Demographic split for Character (arts) audience in United States
MetricValue
Estimated audience size28,843,333

Audience persona

The typical Character (arts) fan in United States shows strong Extroversion tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Character (arts) in United States
RegionReachAffinity
California3,735,6981.18×
Texas3,100,4781.25×
Florida2,154,5021.1×
New York1,600,2290.99×
Georgia1,129,5301.27×
North Carolina1,018,6271.17×
Pennsylvania945,8280.97×
Illinois913,3140.95×
Ohio908,0251.02×
Michigan863,0491.14×
Arizona800,6081.36×
Virginia747,3861.06×
New Jersey657,8790.9×
Tennessee650,8301.12×
Washington598,0281.03×
Indiana564,9841.07×
Maryland504,0321.02×
Alabama499,0031.24×
Missouri468,6991.01×
South Carolina460,7491.06×
Massachusetts458,1380.81×
Louisiana419,2881.13×
Wisconsin400,6110.92×
Oklahoma399,7271.25×
Minnesota392,0190.95×
Colorado391,5220.86×
Kentucky381,1181.05×
Oregon329,4771×
Nevada315,2491.13×
Utah289,3621.12×
Arkansas274,8291.16×
Mississippi274,1881.15×
Connecticut238,2060.82×
Kansas232,6101.02×
Iowa207,8380.87×
New Mexico165,5081.14×
West Virginia150,3901.12×
Idaho143,1450.99×
Hawaii123,8841×
Nebraska121,9140.84×
Maine83,4910.81×
New Hampshire83,2940.73×
Montana71,0330.89×
Rhode Island68,6910.75×
Delaware64,3430.81×
Alaska60,0780.97×
Washington, District of Columbia59,0180.68×
South Dakota57,0870.86×
North Dakota47,6080.8×
Vermont35,6590.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Character (arts) audience
BrandAffinityCategory
Superman2.32×Movies & TV
Planet Fitness3.22×Sports
Anime and manga fandom4.58×Literature
Rick and Morty5.11×Movies & TV
Diaper bag4.51×Kids & Family
Scooby-Doo3.35×Movies & TV
Guardians of the Galaxy (film)6.75×Movies & TV
Lego Star Wars14.29×Kids & Family
Cinnamoroll12.69×Movies & TV
Dungeons & Dragons6.2×Games
Manga2.95×Literature
Funimation5.85×Movies & TV
Toyota Supra7.63×Cars & Mobility
Cyberpunk 20779.52×Games
Harry Potter1.78×Movies & TV
Comics2.12×Literature
Electric guitar2.59×Music & Radio
Pokémon Trading Card Game8.76×Games
Acoustic guitar2.78×Music & Radio
captain america7.44×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Character (arts) audience
TraitClusterScore
ExtroversionTHRILL1.6
LGBTQ+ IdentityOPEN1.48
PatriotismCONSERVATISM1.34
TraditionCONSERVATISM1.31
Pet OwnershipJOY1.24
Early Adopter MentalityPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for Character (arts)
CountryShare
United States31.3%
Japan8.0%
Mexico6.0%

See Character (arts) audiences in other countries

More Arts & Culture audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Character (arts). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.