A data profile of the people who buy, follow and care about Xuxa in Brazil — modelled from more than twelve digital signal sources. Xuxa has an estimated audience of 3,633,428 people in Brazil.
Xuxa has an estimated audience of 3,633,428 people in Brazil. 79.3% are female, 20.7% are male, average age 41.3. Top brand affinities: Teletubbies, Preta Gil, MSN, Instagram, Grazi Massafera.
Top brand affinities include Teletubbies, Preta Gil, MSN, with strongest over-indexing on Teletubbies (22.27× the country average).
Demographically, the Xuxa audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Individualism, Creativity.
The typical Xuxa fan in Brazil is more female, around 41.3 years old, with strong Individualism tendencies and a notable affinity for Teletubbies.
The key figures that characterise the Xuxa profile in Brazil.
79.3% are female, 20.7% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 79.3% |
| Male | 20.7% |
| Average age | 41.3 |
| Estimated audience size | 3,633,428 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Xuxa audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 65.7% |
| Argentina | 7.5% |
| United States | 3.4% |
The strongest cross-interests of the Xuxa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Teletubbies | Kids & Family | 22.27× | ||
| 02 | Mr. Bean | Movies & TV | 8.83× | ||
| 03 | Roberta Miranda | Music & Radio | 5.47× | ||
| 04 | Grazi Massafera | Movies & TV | 4.94× | ||
| 05 | Preta Gil | Music & Radio | 4.15× | ||
| 06 | Paolla Oliveira | Movies & TV | 3.97× | ||
| 07 | MSN | News | 3.45× | ||
| 08 | Bossa nova | Music & Radio | 3.24× | ||
| 09 | Pop music | Music & Radio | 2.00× | ||
| 10 | Country music | Music & Radio | 1.98× | ||
| 11 | Rock music | Music & Radio | 1.96× | ||
| 12 | Internet & Social Media | 1.87× | |||
| 13 | Hip hop music | Music & Radio | 1.79× | ||
| 14 | Soul music | Music & Radio | 1.77× | ||
| 15 | Medicine | Business & Career | 1.75× | ||
| 16 | Shopping malls | Shopping | 1.72× | ||
| 17 | Spas | Beauty & Wellness | 1.69× | ||
| 18 | Jazz music | Music & Radio | 1.61× | ||
| 19 | Fragrances | Beauty & Wellness | 1.53× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.38× | |
| Creativity | OPEN | 1.36× | |
| Spirituality | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.58× | |
| Quality Awareness | PREMIUM | 0.61× | |
| Risk Appetite | THRILL | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Xuxa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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