A data profile of the people who buy, follow and care about TikTok in Brazil — modelled from more than twelve digital signal sources. TikTok has an estimated audience of 16,738,851 people in Brazil.
The average TikTok fan in Brazil is 21.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include BTS, Sabrina Carpenter, Ariana Grande, with strongest over-indexing on BTS (1.78× the country average).
Demographically, the TikTok audience skews more female with an average age of 21.3, and over-indexes on personality traits such as Social Media Usage, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical TikTok fan in Brazil is more female, around 21.3 years old, with strong Social Media Usage tendencies and a notable affinity for BTS.
The key figures that characterise the TikTok profile in Brazil.
59.2% are female, 40.8% are male, average age 21.3.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 21.3 |
| Estimated audience size | 16,738,851 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 83% | |
| 20-29 | 13% | |
| 30-39 | 2% | |
| 40-49 | 1% | |
| 50+ | 1% |
of the worldwide TikTok audience comes from Brazil.
| Country | Share |
|---|---|
| China | 14.5% |
| United States | 13.0% |
| Japan | 4.7% |
Where the TikTok audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goiás | ~900K | 1.40× | |
| 02 | Mato Grosso | ~400K | 1.40× | |
| 03 | Rondônia | ~200K | 1.13× | |
| 04 | Roraima | ~50K | 1.13× | |
| 05 | Maranhão | ~500K | 1.11× | |
| 06 | Acre | ~60K | 1.07× | |
| 07 | Espírito Santo | ~400K | 1.06× | |
| 08 | Tocantins | ~100K | 1.06× | |
| 09 | Piauí | ~200K | 1.04× | |
| 10 | Mato Grosso do Sul | ~200K | 1.02× | |
| 11 | Amazonas | ~300K | 0.99× | |
| 12 | Amapá | ~60K | 0.99× | |
| 13 | Pará | ~500K | 0.98× | |
| 14 | Sergipe | ~200K | 0.98× | |
| 15 | Minas Gerais | ~1.5M | 0.96× | |
| 16 | Paraná | ~1M | 0.95× | |
| 17 | Alagoas | ~200K | 0.93× | |
| 18 | Rio Grande do Sul | ~900K | 0.92× | |
| 19 | Santa Catarina | ~700K | 0.92× | |
| 20 | Paraíba | ~300K | 0.91× | |
| 21 | Federal District | ~300K | 0.90× | |
| 22 | São Paulo | ~4M | 0.89× | |
| 23 | Pernambuco | ~700K | 0.89× | |
| 24 | Ceará | ~600K | 0.87× | |
| 25 | Bahia | ~900K | 0.86× | |
| 26 | Rio Grande do Norte | ~200K | 0.85× | |
| 27 | Rio de Janeiro | ~1M | 0.80× |
The strongest cross-interests of the TikTok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kesha | Music & Radio | 2.33× | ||
| 02 | Maddie Ziegler | Movies & TV | 2.29× | ||
| 03 | Got7 | Music & Radio | 2.14× | ||
| 04 | G-Dragon | Music & Radio | 2.03× | ||
| 05 | Allkpop | Music & Radio | 1.94× | ||
| 06 | Sabrina Carpenter | Music & Radio | 1.90× | ||
| 07 | Park Ji-min | Music & Radio | 1.87× | ||
| 08 | Cardi B | Music & Radio | 1.85× | ||
| 09 | NCT (band) | Music & Radio | 1.83× | ||
| 10 | Celebrity Gossip | News | 1.82× | ||
| 11 | Madison Beer | Music & Radio | 1.79× | ||
| 12 | Shinee | Music & Radio | 1.79× | ||
| 13 | BTS | Music & Radio | 1.78× | ||
| 14 | IU (singer) | Music & Radio | 1.66× | ||
| 15 | Zendaya | Movies & TV | 1.63× | ||
| 16 | Korean drama | Movies & TV | 1.58× | ||
| 17 | Mandy Moore | Music & Radio | 1.58× | ||
| 18 | Ariana Grande | Music & Radio | 1.52× | ||
| 19 | Camila Cabello | Music & Radio | 1.51× | ||
| 20 | Snapchat | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.03× | |
| Extroversion | THRILL | 0.98× | |
| Price Sensitivity | PREMIUM | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.52× | |
| Risk Appetite | THRILL | 0.62× | |
| Community Orientation | OPEN | 0.64× |
TikTok has an estimated audience of 16,738,851 people in Brazil, concentrated in São Paulo and Minas Gerais.
59.2% of TikTok fans are female, 40.8% are male, with an average age of 21.3 years.
TikTok fans show strongest brand affinity for BTS (1.78×), Sabrina Carpenter (1.9×), and Ariana Grande (1.52×) over the country average.
TikTok fans in Brazil are most concentrated in São Paulo (reach ~4M), Minas Gerais (reach ~1.5M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.
Beyond TikTok itself, the audience over-indexes on Sabrina Carpenter (1.9×), Ariana Grande (1.52×), Zendaya (1.63×), and Snapchat (1.5×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for TikTok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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