TikTok Audience in Brazil
TikTok has an estimated audience of 17,982,745 people in Brazil. 52.4% are female, 47.6% are male, average age 22.0. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Bad Bunny, Superman, Snapchat, Julia Roberts, Melanie C.
The average TikTok fan in Brazil is 22.0 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Bad Bunny, Superman, Snapchat, with strongest over-indexing on Bad Bunny (11.73× the country average). Demographically, the TikTok audience skews balanced with an average age of 22.0, and over-indexes on personality traits such as Social Media Usage, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of TikTok fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 22.0 |
| Estimated audience size | 17,982,745 |
Audience persona
The typical TikTok fan in Brazil is balanced, around 22.0 years old, with strong Social Media Usage tendencies and a notable affinity for Bad Bunny.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 4,156,748 | 0.89× |
| Minas Gerais | 1,783,636 | 0.96× |
| Rio de Janeiro | 1,341,373 | 0.8× |
| Paraná | 1,041,992 | 0.95× |
| Bahia | 1,019,971 | 0.86× |
| Rio Grande do Sul | 973,855 | 0.92× |
| Goiás | 959,948 | 1.4× |
| Santa Catarina | 759,751 | 0.92× |
| Pernambuco | 737,137 | 0.89× |
| Ceará | 682,852 | 0.87× |
| Pará | 574,062 | 0.98× |
| Maranhão | 498,753 | 1.11× |
| Mato Grosso | 472,742 | 1.4× |
| Espírito Santo | 396,258 | 1.06× |
| Paraíba | 328,784 | 0.91× |
| Amazonas | 308,840 | 0.99× |
| Federal District | 269,153 | 0.9× |
| Mato Grosso do Sul | 268,557 | 1.02× |
| Piauí | 260,823 | 1.04× |
| Rio Grande do Norte | 254,881 | 0.85× |
| Alagoas | 243,239 | 0.93× |
| Sergipe | 183,361 | 0.98× |
| Rondônia | 169,729 | 1.13× |
| Tocantins | 126,431 | 1.06× |
| Acre | 66,748 | 1.07× |
| Amapá | 63,417 | 0.99× |
| Roraima | 57,234 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bad Bunny | 11.73× | Music & Radio |
| Superman | 3.02× | Movies & TV |
| Snapchat | 11.95× | Internet & Social Media |
| Julia Roberts | 7.89× | Movies & TV |
| Melanie C | 27.23× | Music & Radio |
| Harry Potter | 1.53× | Movies & TV |
| Spy film | 7.63× | Movies & TV |
| Mixed martial arts | 3.96× | Sports |
| Chris Pine | 14.64× | Movies & TV |
| Jennifer Lawrence | 6.38× | Movies & TV |
| Nature | 1.61× | Home & Garden |
| True Detective | 2.87× | Movies & TV |
| Rotten Tomatoes | 8.27× | Movies & TV |
| Heidi Klum | 9.04× | Fashion & Accessoires |
| Stranger Things | 1.71× | Movies & TV |
| Tom Hardy | 5.69× | Movies & TV |
| Canada | 1.57× | Travel & Leisure |
| 1.67× | Technology & Electronics | |
| Batman | 1.63× | Movies & TV |
| Hellboy (film) | 10.12× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 2.8 |
| LGBTQ+ Identity | OPEN | 2.48 |
| Early Adopter Mentality | POWER | 2.04 |
| Price Sensitivity | PREMIUM | 1.47 |
| Extroversion | THRILL | 1.4 |
| Community Orientation | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.0% |
| China | 13.9% |
| Japan | 4.7% |
See TikTok audiences in other countries
More Social media audiences in Brazil
Frequently asked questions
How many fans does TikTok have in Brazil?
TikTok has an estimated audience of 17,982,745 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of TikTok fans?
52.4% of TikTok fans are female, 47.6% are male, with an average age of 22.0 years.
Which brands do TikTok fans like most?
TikTok fans show strongest brand affinity for Bad Bunny (11.73×), Superman (3.02×), and Snapchat (11.95×) over the country average.
Where do TikTok fans live in Brazil?
TikTok fans in Brazil are most concentrated in São Paulo (reach 4,156,748), Minas Gerais (reach 1,783,636), and Rio de Janeiro (reach 1,341,373). These three regions account for the largest share of the active audience.
What other brands do TikTok fans also like?
Beyond TikTok itself, the audience over-indexes on Superman (3.02×), Snapchat (11.95×), Julia Roberts (7.89×), and Melanie C (27.23×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for TikTok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.