A data profile of the people who buy, follow and care about Vintage in Spain — modelled from more than twelve digital signal sources. Vintage has an estimated audience of 2,299,804 people in Spain.
Vintage has an estimated audience of 2,299,804 people in Spain. 68.1% are female, 31.9% are male, average age 43.0. Top brand affinities: Bordeaux wine, Retro style, Bohemian style, White wine, Boho-chic.
Top brand affinities include Bordeaux wine, Retro style, Bohemian style, with strongest over-indexing on Bordeaux wine (23.71× the country average).
Demographically, the Vintage audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
The typical Vintage fan in Spain is more female, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Bordeaux wine.
The key figures that characterise the Vintage profile in Spain.
68.1% are female, 31.9% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 43.0 |
| Estimated audience size | 2,299,804 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 26% |
of the worldwide Vintage audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 14.6% |
| China | 9.6% |
The strongest cross-interests of the Vintage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bordeaux wine | Food & Beverages | 23.71× | ||
| 02 | Pinot noir | Food & Beverages | 19.29× | ||
| 03 | Merlot | Food & Beverages | 18.84× | ||
| 04 | Lollapalooza | Music & Radio | 8.31× | ||
| 05 | Bohemian style | Fashion & Accessoires | 6.60× | ||
| 06 | White wine | Food & Beverages | 5.85× | ||
| 07 | Retro style | Fashion & Accessoires | 5.79× | ||
| 08 | Champagne | Food & Beverages | 5.27× | ||
| 09 | Formal wear | Fashion & Accessoires | 5.07× | ||
| 10 | Boho-chic | Fashion & Accessoires | 4.49× | ||
| 11 | Flea market | Home & Garden | 4.45× | ||
| 12 | Red wine | Food & Beverages | 4.40× | ||
| 13 | Vintage clothing | Fashion & Accessoires | 3.90× | ||
| 14 | Pandora | Fashion & Accessoires | 3.44× | ||
| 15 | Wine tasting | Food & Beverages | 3.35× | ||
| 16 | Uniqlo | Shopping | 3.06× | ||
| 17 | Mango | Shopping | 2.53× | ||
| 18 | Zara | Shopping | 2.14× | ||
| 19 | Flower | Home & Garden | 1.88× | ||
| 20 | Coches.net | Cars & Mobility | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.42× | |
| Luxury Orientation | PREMIUM | 1.84× | |
| Design Affinity | PREMIUM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.54× | |
| Community Orientation | OPEN | 0.84× | |
| Spirituality | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Vintage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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