A data profile of the people who buy, follow and care about Vintage in United Kingdom — modelled from more than twelve digital signal sources. Vintage has an estimated audience of 4,389,235 people in United Kingdom.
The average Vintage fan in United Kingdom is 42.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Vintage clothing, Lollapalooza, Flea market, with strongest over-indexing on Vintage clothing (4.18× the country average).
Demographically, the Vintage audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Vintage fan in United Kingdom is more female, around 42.7 years old, with strong Indulgence tendencies and a notable affinity for Vintage clothing.
The key figures that characterise the Vintage profile in United Kingdom.
65.5% are female, 34.5% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 42.7 |
| Estimated audience size | 4,389,235 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Vintage audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 14.6% |
| China | 9.6% |
Where the Vintage audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3.5M | 1.56× | |
| 02 | West Midlands | ~300K | 1.37× | |
| 03 | Yorkshire and the Humber | ~500K | 1.35× | |
| 04 | East of England | ~500K | 1.16× | |
| 05 | North East | ~200K | 1.07× | |
| 06 | Wales | ~200K | 0.96× | |
| 07 | South East | ~600K | 0.94× | |
| 08 | Scotland | ~400K | 0.94× | |
| 09 | South West | ~300K | 0.90× | |
| 10 | East Midlands | ~200K | 0.76× | |
| 11 | Northern Ireland | ~80K | 0.58× | |
| 12 | North West | ~200K | 0.49× |
The strongest cross-interests of the Vintage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lollapalooza | Music & Radio | 8.25× | ||
| 02 | Flea market | Home & Garden | 7.01× | ||
| 03 | Blake Lively | Movies & TV | 4.90× | ||
| 04 | Vintage clothing | Fashion & Accessoires | 4.18× | ||
| 05 | Bohemian style | Fashion & Accessoires | 3.12× | ||
| 06 | Retro style | Fashion & Accessoires | 2.97× | ||
| 07 | Art exhibition | Arts & Culture | 2.44× | ||
| 08 | Uniqlo | Shopping | 2.28× | ||
| 09 | Etsy | Fashion & Accessoires | 2.16× | ||
| 10 | Livemusic | Music & Radio | 2.05× | ||
| 11 | Local food | Food & Beverages | 2.04× | ||
| 12 | Museum | Arts & Culture | 2.02× | ||
| 13 | Contemporary art | Arts & Culture | 1.99× | ||
| 14 | Fine art | Business & Career | 1.97× | ||
| 15 | Drop shipping | Shopping | 1.96× | ||
| 16 | Art museum | Arts & Culture | 1.91× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.87× | ||
| 18 | Costco | Shopping | 1.86× | ||
| 19 | Superman | Movies & TV | 1.72× | ||
| 20 | Donald Trump | Politics & Society | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.73× | |
| Design Affinity | PREMIUM | 1.73× | |
| Sustainability | BALANCE | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Spirituality | BALANCE | 0.89× | |
| Family Orientation | CONSERVATISM | 0.90× |
Vintage has an estimated audience of 4,389,235 people in United Kingdom, concentrated in England and South East.
65.5% of Vintage fans are female, 34.5% are male, with an average age of 42.7 years.
Vintage fans show strongest brand affinity for Vintage clothing (4.18×), Lollapalooza (8.25×), and Flea market (7.01×) over the country average.
Vintage fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~600K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Vintage itself, the audience over-indexes on Lollapalooza (8.25×), Flea market (7.01×), Do it yourself (DIY) (1.87×), and Retro style (2.97×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Vintage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.