A data profile of the people who buy, follow and care about Pandora in Spain — modelled from more than twelve digital signal sources. Pandora has an estimated audience of 2,444,123 people in Spain.
The average Pandora fan in Spain is 45.3 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Parfois (fashion accessories), Stradivarius, Uniqlo, with strongest over-indexing on Parfois (fashion accessories) (4.43× the country average).
Demographically, the Pandora audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Pandora fan in Spain is more female, around 45.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Parfois (fashion accessories).
The key figures that characterise the Pandora profile in Spain.
79.7% are female, 20.3% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 79.7% |
| Male | 20.3% |
| Average age | 45.3 |
| Estimated audience size | 2,444,123 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 31% |
of the worldwide Pandora audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.9% |
| Italy | 6.5% |
| United Kingdom | 6.4% |
Where the Pandora audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andalusia | ~700K | 1.42× | |
| 02 | Region of Murcia | ~100K | 1.35× | |
| 03 | Castilla-La Mancha | ~100K | 1.31× | |
| 04 | Comunidad Valenciana | ~300K | 1.16× | |
| 05 | Extremadura | ~60K | 1.11× | |
| 06 | Catalonia | ~500K | 1.06× | |
| 07 | Community of Madrid | ~400K | 1.06× | |
| 08 | Balearic Islands | ~70K | 1.04× | |
| 09 | Galicia | ~100K | 1.01× | |
| 10 | Canary Islands | ~100K | 0.95× | |
| 11 | Castile and León | ~100K | 0.93× | |
| 12 | Aragon | ~60K | 0.91× | |
| 13 | Cantabria | ~30K | 0.87× | |
| 14 | Principality of Asturias | ~40K | 0.78× | |
| 15 | Basque Autonomous Country | ~60K | 0.72× | |
| 16 | Navarre | ~20K | 0.70× | |
| 17 | La Rioja | ~10K | 0.62× |
The strongest cross-interests of the Pandora audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Uniqlo | Shopping | 4.56× | ||
| 02 | Parfois (fashion accessories) | Fashion & Accessoires | 4.43× | ||
| 03 | Dress shirt | Fashion & Accessoires | 4.17× | ||
| 04 | Stradivarius | Shopping | 3.87× | ||
| 05 | Mango | Shopping | 3.84× | ||
| 06 | Swimsuit | Fashion & Accessoires | 3.80× | ||
| 07 | Deal of the day | Shopping | 3.65× | ||
| 08 | Oysho | Fashion & Accessoires | 3.59× | ||
| 09 | Party dress | Fashion & Accessoires | 3.58× | ||
| 10 | Streetwear | Fashion & Accessoires | 3.29× | ||
| 11 | Bikini | Fashion & Accessoires | 3.29× | ||
| 12 | Lingerie | Fashion & Accessoires | 3.20× | ||
| 13 | Skirt | Fashion & Accessoires | 3.02× | ||
| 14 | Internet & Social Media | 2.64× | |||
| 15 | Trousers | Fashion & Accessoires | 2.50× | ||
| 16 | Weddings | Kids & Family | 2.49× | ||
| 17 | Men's clothing | Fashion & Accessoires | 2.44× | ||
| 18 | Celebrity | Movies & TV | 2.42× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.96× | ||
| 20 | Shoes | Fashion & Accessoires | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.09× | |
| Early Adopter Mentality | POWER | 2.02× | |
| Price Sensitivity | PREMIUM | 1.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.54× | |
| Need for Security | CONSERVATISM | 0.54× | |
| Career Orientation | POWER | 0.62× |
Pandora's target market in Spain covers an estimated 2,444,123 people, concentrated in Andalusia and Catalonia.
79.7% of the Pandora audience are female, 20.3% are male, with an average age of 45.3 years.
Pandora fans show strongest brand affinity for Parfois (fashion accessories) (4.43×), Stradivarius (3.87×), and Uniqlo (4.56×) over the country average.
Pandora fans in Spain are most concentrated in Andalusia (reach ~700K), Catalonia (reach ~500K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Pandora itself, the audience over-indexes on Stradivarius (3.87×), Uniqlo (4.56×), Deal of the day (3.65×), and Oysho (3.59×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Pandora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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