A data profile of the people who buy, follow and care about Sellpy in Finland — modelled from more than twelve digital signal sources. Sellpy has an estimated audience of 475,856 people in Finland.
Sellpy has an estimated audience of 475,856 people in Finland. 72.4% are female, 27.6% are male, average age 33.7. Top brand affinities: TikTok, Helsinki, Digital photography, Stockmann, Vintage clothing.
Top brand affinities include TikTok, Helsinki, Digital photography, with strongest over-indexing on TikTok (1.98× the country average).
Demographically, the Sellpy audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
The typical Sellpy fan in Finland is more female, around 33.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for TikTok.
The key figures that characterise the Sellpy profile in Finland.
72.4% are female, 27.6% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 72.4% |
| Male | 27.6% |
| Average age | 33.7 |
| Estimated audience size | 475,856 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 20% | |
| 30-39 | 15% | |
| 40-49 | 13% | |
| 50+ | 14% |
The strongest cross-interests of the Sellpy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Canada Goose | Fashion & Accessoires | 4.83× | ||
| 02 | Jotex | Shopping | 3.67× | ||
| 03 | Digital photography | Business & Career | 3.19× | ||
| 04 | Second-hand shop | Shopping | 3.13× | ||
| 05 | Vintage clothing | Fashion & Accessoires | 2.80× | ||
| 06 | Swimming pool | Sports | 2.40× | ||
| 07 | Retro style | Fashion & Accessoires | 2.13× | ||
| 08 | TikTok | Internet & Social Media | 1.98× | ||
| 09 | Bracelet | Fashion & Accessoires | 1.97× | ||
| 10 | Ryanair | Travel & Leisure | 1.90× | ||
| 11 | Snapchat | Internet & Social Media | 1.86× | ||
| 12 | Helsinki | Travel & Leisure | 1.85× | ||
| 13 | Gina Tricot | Fashion & Accessoires | 1.85× | ||
| 14 | Sunglasses | Fashion & Accessoires | 1.77× | ||
| 15 | Lunch | Food & Beverages | 1.67× | ||
| 16 | Tattoos | Fashion & Accessoires | 1.65× | ||
| 17 | Lindex | Fashion & Accessoires | 1.63× | ||
| 18 | Stockmann | Shopping | 1.60× | ||
| 19 | Flower | Home & Garden | 1.59× | ||
| 20 | Trivago | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.58× | |
| Extroversion | THRILL | 1.41× | |
| Design Affinity | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.66× | |
| Healthy Lifestyle | BALANCE | 0.74× | |
| Quality Awareness | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Sellpy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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