A data profile of the people who buy, follow and care about Snapchat in Finland — modelled from more than twelve digital signal sources. Snapchat has an estimated audience of 528,535 people in Finland.
Snapchat has an estimated audience of 528,535 people in Finland. 53.9% are female, 46.1% are male, average age 38.5. Top brand affinities: TikTok, Boozt, Home construction, Cat play and toys, Handmade Crafts.
Top brand affinities include TikTok, Boozt, Home construction, with strongest over-indexing on TikTok (1.59× the country average).
Demographically, the Snapchat audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Snapchat fan in Finland is balanced, around 38.5 years old, with strong Travelling tendencies and a notable affinity for TikTok.
The key figures that characterise the Snapchat profile in Finland.
53.9% are female, 46.1% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 38.5 |
| Estimated audience size | 528,535 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 27% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Snapchat audience comes from Finland.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 5.9% |
| France | 5.4% |
The strongest cross-interests of the Snapchat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cat play and toys | Pets & Animals | 3.37× | ||
| 02 | Shelter Dogs | Pets & Animals | 3.06× | ||
| 03 | Handmade Crafts | Kids & Family | 2.95× | ||
| 04 | Breaking news | Movies & TV | 2.93× | ||
| 05 | Self-confidence | Health | 2.89× | ||
| 06 | Career development | Business & Career | 2.57× | ||
| 07 | Travel Adventures | Travel & Leisure | 2.29× | ||
| 08 | Home construction | Home & Garden | 2.28× | ||
| 09 | Self care | Health | 2.14× | ||
| 10 | New York City | Travel & Leisure | 2.13× | ||
| 11 | Starter home | Home & Garden | 2.01× | ||
| 12 | Mobile game | Games | 2.01× | ||
| 13 | Home Interior Design | Home & Garden | 1.99× | ||
| 14 | Twitch | Games | 1.86× | ||
| 15 | Boozt | Shopping | 1.84× | ||
| 16 | TikTok | Internet & Social Media | 1.59× | ||
| 17 | Gift | Shopping | 1.59× | ||
| 18 | Adventure | Travel & Leisure | 1.59× | ||
| 19 | Pop music | Music & Radio | 1.52× | ||
| 20 | Money | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.12× | |
| Patriotism | CONSERVATISM | 1.64× | |
| Social Media Usage | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.84× | |
| Need for Security | CONSERVATISM | 1.05× | |
| Social Media Usage | JOY | 1.14× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Snapchat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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