A data profile of the people who buy, follow and care about TikTok in Finland — modelled from more than twelve digital signal sources. TikTok has an estimated audience of 2,333,803 people in Finland.
TikTok has an estimated audience of 2,333,803 people in Finland. 54.7% are female, 45.3% are male, average age 23.1. Top brand affinities: Consumer electronics, Movies, Pop music, Snapchat, Livemusic.
Top brand affinities include Consumer electronics, Movies, Pop music, with strongest over-indexing on Consumer electronics (1.59× the country average).
Demographically, the TikTok audience skews balanced with an average age of 23.1, and over-indexes on personality traits such as Individualism, Travelling.
The typical TikTok fan in Finland is balanced, around 23.1 years old, with strong Individualism tendencies and a notable affinity for Consumer electronics.
The key figures that characterise the TikTok profile in Finland.
54.7% are female, 45.3% are male, average age 23.1.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 23.1 |
| Estimated audience size | 2,333,803 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 71% | |
| 20-29 | 22% | |
| 30-39 | 3% | |
| 40-49 | 2% | |
| 50+ | 2% |
of the worldwide TikTok audience comes from Finland.
| Country | Share |
|---|---|
| China | 14.5% |
| United States | 13.0% |
| Japan | 4.7% |
The strongest cross-interests of the TikTok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makeup Tutorials | Beauty & Wellness | 3.33× | ||
| 02 | Labrador | Pets & Animals | 3.02× | ||
| 03 | Siamese cat | Pets & Animals | 2.95× | ||
| 04 | Snapchat | Internet & Social Media | 2.77× | ||
| 05 | Bengal cat | Pets & Animals | 2.72× | ||
| 06 | Fashion show | Fashion & Accessoires | 2.59× | ||
| 07 | Livemusic | Music & Radio | 2.28× | ||
| 08 | Street photography | Technology & Electronics | 2.17× | ||
| 09 | Fine-art photography | Technology & Electronics | 2.12× | ||
| 10 | Landscape design | Business & Career | 2.02× | ||
| 11 | Pop music | Music & Radio | 1.98× | ||
| 12 | YouTube Music | Internet & Social Media | 1.91× | ||
| 13 | Charity and causes | Business & Career | 1.88× | ||
| 14 | Travel photography | Technology & Electronics | 1.87× | ||
| 15 | Celebrity | Movies & TV | 1.74× | ||
| 16 | Self care | Health | 1.69× | ||
| 17 | Movies | Movies & TV | 1.64× | ||
| 18 | Electronics | Technology & Electronics | 1.61× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.59× | ||
| 20 | Dog walking | Pets & Animals | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.39× | |
| Travelling | THRILL | 1.29× | |
| Mindfulness | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Quality Awareness | PREMIUM | 0.73× | |
| DIY Mentality | THRILL | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for TikTok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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