A data profile of the people who buy, follow and care about Sunday in Finland — modelled from more than twelve digital signal sources. Sunday has an estimated audience of 1,033,736 people in Finland.
Sunday has an estimated audience of 1,033,736 people in Finland. 68.4% are female, 31.6% are male, average age 44.2. Top brand affinities: Flower, Gina Tricot, Lindex, Lunch, YouTube Music.
Top brand affinities include Flower, Gina Tricot, Lindex, with strongest over-indexing on Flower (1.58× the country average).
Demographically, the Sunday audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Individualism, Indulgence.
The typical Sunday fan in Finland is more female, around 44.2 years old, with strong Individualism tendencies and a notable affinity for Flower.
The key figures that characterise the Sunday profile in Finland.
68.4% are female, 31.6% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 44.2 |
| Estimated audience size | 1,033,736 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Sunday audience comes from Finland.
| Country | Share |
|---|---|
| United States | 29.7% |
| United Kingdom | 7.8% |
| Australia | 3.7% |
The strongest cross-interests of the Sunday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bohemian style | Fashion & Accessoires | 2.46× | ||
| 02 | Hormone | Health | 2.21× | ||
| 03 | Sveriges Television | Technology & Electronics | 2.02× | ||
| 04 | YouTube Music | Internet & Social Media | 1.97× | ||
| 05 | Skechers | Fashion & Accessoires | 1.96× | ||
| 06 | Yogurt | Food & Beverages | 1.95× | ||
| 07 | Tinder | Internet & Social Media | 1.91× | ||
| 08 | Swimming pool | Sports | 1.79× | ||
| 09 | Lindex | Fashion & Accessoires | 1.69× | ||
| 10 | Cupcake | Food & Beverages | 1.67× | ||
| 11 | Weaving | Fashion & Accessoires | 1.66× | ||
| 12 | Lunch | Food & Beverages | 1.64× | ||
| 13 | Scandinavia | Travel & Leisure | 1.61× | ||
| 14 | Retro style | Fashion & Accessoires | 1.59× | ||
| 15 | Flower | Home & Garden | 1.58× | ||
| 16 | Nostalgia | Home & Garden | 1.57× | ||
| 17 | Golden Retriever | Pets & Animals | 1.55× | ||
| 18 | Gina Tricot | Fashion & Accessoires | 1.52× | ||
| 19 | Ice cream | Food & Beverages | 1.52× | ||
| 20 | Garden furniture | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.30× | |
| Indulgence | JOY | 1.27× | |
| Price Sensitivity | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.86× | |
| Career Orientation | POWER | 0.89× | |
| Extroversion | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Sunday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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