A data profile of the people who buy, follow and care about Sunday in Denmark — modelled from more than twelve digital signal sources. Sunday has an estimated audience of 1,741,128 people in Denmark.
Sunday has an estimated audience of 1,741,128 people in Denmark. 62.1% are female, 37.9% are male, average age 44.3. Top brand affinities: Automatic transmission, Garden furniture, Allergy, Tinder, French fries.
Top brand affinities include Automatic transmission, Garden furniture, Allergy, with strongest over-indexing on Automatic transmission (2.62× the country average).
Demographically, the Sunday audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Family Orientation.
The typical Sunday fan in Denmark is more female, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Automatic transmission.
The key figures that characterise the Sunday profile in Denmark.
62.1% are female, 37.9% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 44.3 |
| Estimated audience size | 1,741,128 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Sunday audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 29.7% |
| United Kingdom | 7.8% |
| Australia | 3.7% |
The strongest cross-interests of the Sunday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anti-lock braking system | Cars & Mobility | 2.82× | ||
| 02 | Automatic transmission | Cars & Mobility | 2.62× | ||
| 03 | Tinder | Internet & Social Media | 2.60× | ||
| 04 | Kevin Magnussen | Sports | 2.47× | ||
| 05 | Manual transmission | Cars & Mobility | 2.34× | ||
| 06 | Allergy | Health | 2.30× | ||
| 07 | Old Testament | Politics & Society | 2.24× | ||
| 08 | Arthritis awareness | Health | 2.03× | ||
| 09 | French fries | Food & Beverages | 1.99× | ||
| 10 | Hormone | Health | 1.94× | ||
| 11 | Garden furniture | Home & Garden | 1.82× | ||
| 12 | Milan | Travel & Leisure | 1.69× | ||
| 13 | Hamburger | Food & Beverages | 1.67× | ||
| 14 | Winery | Food & Beverages | 1.66× | ||
| 15 | Garmin | Technology & Electronics | 1.64× | ||
| 16 | Sparkling wine | Food & Beverages | 1.55× | ||
| 17 | Red wine | Food & Beverages | 1.55× | ||
| 18 | Sausage | Food & Beverages | 1.55× | ||
| 19 | Pasta | Food & Beverages | 1.55× | ||
| 20 | White wine | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.30× | |
| Family Orientation | CONSERVATISM | 1.13× | |
| Individualism | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.91× | |
| Early Adopter Mentality | POWER | 0.91× | |
| Urban Lifestyle | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Sunday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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