A data profile of the people who buy, follow and care about Sunday in Sweden — modelled from more than twelve digital signal sources. Sunday has an estimated audience of 1,845,296 people in Sweden.
Sunday has an estimated audience of 1,845,296 people in Sweden. 65.7% are female, 34.3% are male, average age 44.0. Top brand affinities: Elgiganten, KappAhl, Real property, Lunch, Real estate broker.
Top brand affinities include Elgiganten, KappAhl, Real property, with strongest over-indexing on Elgiganten (2.16× the country average).
Demographically, the Sunday audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Community Orientation, Tradition.
The typical Sunday fan in Sweden is more female, around 44.0 years old, with strong Community Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Sunday profile in Sweden.
65.7% are female, 34.3% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 44.0 |
| Estimated audience size | 1,845,296 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 28% | |
| 50+ | 31% |
of the worldwide Sunday audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 29.7% |
| United Kingdom | 7.8% |
| Australia | 3.7% |
The strongest cross-interests of the Sunday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hormone | Health | 2.51× | ||
| 02 | Allergy | Health | 2.44× | ||
| 03 | Real property | Home & Garden | 2.42× | ||
| 04 | Bourbon whiskey | Food & Beverages | 2.27× | ||
| 05 | Elgiganten | Shopping | 2.16× | ||
| 06 | Jotex | Shopping | 2.09× | ||
| 07 | Viral video | Internet & Social Media | 1.92× | ||
| 08 | Real estate broker | Home & Garden | 1.84× | ||
| 09 | Dentistry | Business & Career | 1.80× | ||
| 10 | Linux | Technology & Electronics | 1.80× | ||
| 11 | News magazine | News | 1.79× | ||
| 12 | Porcelain | Home & Garden | 1.77× | ||
| 13 | Lunch | Food & Beverages | 1.64× | ||
| 14 | KappAhl | Fashion & Accessoires | 1.62× | ||
| 15 | Hamburger | Food & Beverages | 1.60× | ||
| 16 | First-person shooter games | Games | 1.57× | ||
| 17 | High school | Business & Career | 1.55× | ||
| 18 | Vattenfall | Home & Garden | 1.54× | ||
| 19 | Financial services | Business & Career | 1.52× | ||
| 20 | Helsinki | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.29× | |
| Tradition | CONSERVATISM | 1.23× | |
| Need for Security | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.96× | |
| Spirituality | BALANCE | 0.97× | |
| Pet Ownership | JOY | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Sunday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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