A data profile of the people who buy, follow and care about Sunday in Norway — modelled from more than twelve digital signal sources. Sunday has an estimated audience of 1,288,745 people in Norway.
Sunday has an estimated audience of 1,288,745 people in Norway. 58.4% are female, 41.6% are male, average age 44.9. Top brand affinities: Biltema, Gina Tricot, KappAhl, Ticketmaster, Lunch.
Top brand affinities include Biltema, Gina Tricot, KappAhl, with strongest over-indexing on Biltema (2.4× the country average).
Demographically, the Sunday audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Sunday fan in Norway is more female, around 44.9 years old, with strong Indulgence tendencies and a notable affinity for Biltema.
The key figures that characterise the Sunday profile in Norway.
58.4% are female, 41.6% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 44.9 |
| Estimated audience size | 1,288,745 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 29% | |
| 50+ | 32% |
of the worldwide Sunday audience comes from Norway.
| Country | Share |
|---|---|
| United States | 29.7% |
| United Kingdom | 7.8% |
| Australia | 3.7% |
The strongest cross-interests of the Sunday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Biltema | Business & Career | 2.40× | ||
| 02 | Winery | Food & Beverages | 2.40× | ||
| 03 | Eurojackpot | Games | 2.40× | ||
| 04 | White wine | Food & Beverages | 2.40× | ||
| 05 | Sparkling wine | Food & Beverages | 2.26× | ||
| 06 | Red wine | Food & Beverages | 2.24× | ||
| 07 | Champagne | Food & Beverages | 2.19× | ||
| 08 | Steak | Food & Beverages | 2.07× | ||
| 09 | Hoodie | Fashion & Accessoires | 2.00× | ||
| 10 | KappAhl | Fashion & Accessoires | 1.85× | ||
| 11 | Hamburger | Food & Beverages | 1.84× | ||
| 12 | Gina Tricot | Fashion & Accessoires | 1.76× | ||
| 13 | Ticketmaster | Travel & Leisure | 1.75× | ||
| 14 | Swimming pool | Sports | 1.72× | ||
| 15 | YouTube Music | Internet & Social Media | 1.67× | ||
| 16 | Twitch | Games | 1.64× | ||
| 17 | French Bulldog | Pets & Animals | 1.56× | ||
| 18 | Leggings | Fashion & Accessoires | 1.55× | ||
| 19 | Lunch | Food & Beverages | 1.52× | ||
| 20 | Island | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.24× | |
| Quality Awareness | PREMIUM | 1.21× | |
| Price Sensitivity | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.85× | |
| Extroversion | THRILL | 0.90× | |
| Community Orientation | OPEN | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Sunday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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