A data profile of the people who buy, follow and care about Etuovi.com in Finland — modelled from more than twelve digital signal sources. Etuovi.com has an estimated audience of 744,159 people in Finland.
Etuovi.com has an estimated audience of 744,159 people in Finland. 71.3% are female, 28.7% are male, average age 40.4. Top brand affinities: Helsinki, IKEA, Stockmann, Terraced house, First-time buyer.
Top brand affinities include Helsinki, IKEA, Stockmann, with strongest over-indexing on Helsinki (2.11× the country average).
Demographically, the Etuovi.com audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.
The typical Etuovi.com fan in Finland is more female, around 40.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Helsinki.
The key figures that characterise the Etuovi.com profile in Finland.
71.3% are female, 28.7% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 40.4 |
| Estimated audience size | 744,159 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 23% |
The strongest cross-interests of the Etuovi.com audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time buyer | Shopping | 2.72× | ||
| 02 | Swimming pool | Sports | 2.57× | ||
| 03 | Ice cream | Food & Beverages | 2.41× | ||
| 04 | Terraced house | Home & Garden | 2.31× | ||
| 05 | YouTube Music | Internet & Social Media | 2.31× | ||
| 06 | Forestry | Home & Garden | 2.19× | ||
| 07 | Single-family detached home | Home & Garden | 2.15× | ||
| 08 | Helsinki | Travel & Leisure | 2.11× | ||
| 09 | Seafood | Food & Beverages | 2.05× | ||
| 10 | Candy | Food & Beverages | 2.04× | ||
| 11 | Stockmann | Shopping | 1.91× | ||
| 12 | Lunch | Food & Beverages | 1.81× | ||
| 13 | Danish design | Home & Garden | 1.77× | ||
| 14 | Flower | Home & Garden | 1.75× | ||
| 15 | Pastry | Food & Beverages | 1.72× | ||
| 16 | Lindex | Fashion & Accessoires | 1.71× | ||
| 17 | JYSK | Home & Garden | 1.70× | ||
| 18 | Gina Tricot | Fashion & Accessoires | 1.70× | ||
| 19 | Mortgage loans | Business & Career | 1.64× | ||
| 20 | IKEA | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.51× | |
| Quality Awareness | PREMIUM | 1.33× | |
| Design Affinity | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.68× | |
| Need for Security | CONSERVATISM | 0.70× | |
| Extroversion | THRILL | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Etuovi.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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