A data profile of the people who buy, follow and care about Danish design in Finland — modelled from more than twelve digital signal sources. Danish design has an estimated audience of 686,220 people in Finland.
Danish design has an estimated audience of 686,220 people in Finland. 76.8% are female, 23.2% are male, average age 41.6. Top brand affinities: IKEA, Aurinkomatkat, Stockmann, Gina Tricot, Sokos.
Top brand affinities include IKEA, Aurinkomatkat, Stockmann, with strongest over-indexing on IKEA (1.54× the country average).
Demographically, the Danish design audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
The typical Danish design fan in Finland is more female, around 41.6 years old, with strong Need for Security tendencies and a notable affinity for IKEA.
The key figures that characterise the Danish design profile in Finland.
76.8% are female, 23.2% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 76.8% |
| Male | 23.2% |
| Average age | 41.6 |
| Estimated audience size | 686,220 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Danish design audience comes from Finland.
| Country | Share |
|---|---|
| Japan | 16.5% |
| Germany | 12.6% |
| United States | 9.8% |
The strongest cross-interests of the Danish design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Interiors | Home & Garden | 2.43× | ||
| 02 | Architecture & Interior Design | Home & Garden | 2.42× | ||
| 03 | Home Interior Design | Home & Garden | 2.27× | ||
| 04 | TUI | Travel & Leisure | 2.20× | ||
| 05 | Home Design | Home & Garden | 2.11× | ||
| 06 | Gina Tricot | Fashion & Accessoires | 2.03× | ||
| 07 | Suomipop | Music & Radio | 2.03× | ||
| 08 | Aurinkomatkat | Travel & Leisure | 1.95× | ||
| 09 | Tjäreborg | Travel & Leisure | 1.93× | ||
| 10 | Sokos | Shopping | 1.78× | ||
| 11 | Lindex | Fashion & Accessoires | 1.77× | ||
| 12 | Etuovi.com | Home & Garden | 1.77× | ||
| 13 | Terraced house | Home & Garden | 1.75× | ||
| 14 | Stockmann | Shopping | 1.70× | ||
| 15 | Sewing | Home & Garden | 1.68× | ||
| 16 | Knitting | Home & Garden | 1.60× | ||
| 17 | Oikotie Asunnot | Home & Garden | 1.59× | ||
| 18 | Flower | Home & Garden | 1.58× | ||
| 19 | JYSK | Home & Garden | 1.56× | ||
| 20 | IKEA | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.41× | |
| Early Adopter Mentality | POWER | 1.16× | |
| Travelling | THRILL | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.72× | |
| Urban Lifestyle | OPEN | 0.90× | |
| Patriotism | CONSERVATISM | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Danish design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.