A data profile of the people who buy, follow and care about TUI in Finland — modelled from more than twelve digital signal sources. TUI has an estimated audience of 717,061 people in Finland.
TUI has an estimated audience of 717,061 people in Finland. 74.1% are female, 25.9% are male, average age 44.2.
The key figures that characterise the TUI profile in Finland.
74.1% are female, 25.9% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 44.2 |
| Estimated audience size | 717,061 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide TUI audience comes from Finland.
| Country | Share |
|---|---|
| United Kingdom | 33.4% |
| Germany | 16.5% |
| Poland | 10.1% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for TUI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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