A data profile of the people who buy, follow and care about TUI in Sweden — modelled from more than twelve digital signal sources. TUI has an estimated audience of 1,636,472 people in Sweden.
TUI has an estimated audience of 1,636,472 people in Sweden. 75.7% are female, 24.3% are male, average age 44.8.
The key figures that characterise the TUI profile in Sweden.
75.7% are female, 24.3% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 75.7% |
| Male | 24.3% |
| Average age | 44.8 |
| Estimated audience size | 1,636,472 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide TUI audience comes from Sweden.
| Country | Share |
|---|---|
| United Kingdom | 33.4% |
| Germany | 16.5% |
| Poland | 10.1% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for TUI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.