A data profile of the people who buy, follow and care about Danish design in Denmark — modelled from more than twelve digital signal sources. Danish design has an estimated audience of 1,729,569 people in Denmark.
Danish design has an estimated audience of 1,729,569 people in Denmark. 68.5% are female, 31.5% are male, average age 44.8. Top brand affinities: Gina Tricot, Knitting needle, Decoration, Knitting pattern, Ravelry.
Top brand affinities include Gina Tricot, Knitting needle, Decoration, with strongest over-indexing on Gina Tricot (1.65× the country average).
Demographically, the Danish design audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Social Media Usage.
The typical Danish design fan in Denmark is more female, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Gina Tricot.
The key figures that characterise the Danish design profile in Denmark.
68.5% are female, 31.5% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 44.8 |
| Estimated audience size | 1,729,569 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Danish design audience comes from Denmark.
| Country | Share |
|---|---|
| Japan | 16.5% |
| Germany | 12.6% |
| United States | 9.8% |
The strongest cross-interests of the Danish design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Free Knitting Patterns | Topic | 1.67× | ||
| 02 | Ravelry | Internet & Social Media | 1.66× | ||
| 03 | Gina Tricot | Fashion & Accessoires | 1.65× | ||
| 04 | Baby food | Kids & Family | 1.62× | ||
| 05 | Knitting pattern | Fashion & Accessoires | 1.61× | ||
| 06 | Curtain | Home & Garden | 1.61× | ||
| 07 | Quilt | Home & Garden | 1.58× | ||
| 08 | Knitting needle | Fashion & Accessoires | 1.55× | ||
| 09 | Bestseller (company) | Shopping | 1.55× | ||
| 10 | DIY & Craft Ideas | Home & Garden | 1.55× | ||
| 11 | Deco | Home & Garden | 1.55× | ||
| 12 | BoConcept | Home & Garden | 1.54× | ||
| 13 | Decoration | Home & Garden | 1.53× | ||
| 14 | Home insurance | Business & Career | 1.53× | ||
| 15 | Landscaping | Home & Garden | 1.52× | ||
| 16 | Scandinavian design | Home & Garden | 1.52× | ||
| 17 | Minimalism | Home & Garden | 1.52× | ||
| 18 | Sofa bed | Home & Garden | 1.52× | ||
| 19 | Blanket | Home & Garden | 1.51× | ||
| 20 | HAY | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.89× | |
| Social Media Usage | JOY | 0.83× | |
| Travelling | THRILL | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.68× | |
| Travelling | THRILL | 0.79× | |
| Social Media Usage | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Danish design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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