A data profile of the people who buy, follow and care about Etuovi.com in United Kingdom — modelled from more than twelve digital signal sources. Etuovi.com has an estimated audience of 7,876 people in United Kingdom.
The average Etuovi.com fan in United Kingdom is 40.4 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Greater London, North West.
Top brand affinities include Max Verstappen, John Krasinski, Indeed.com, with strongest over-indexing on Max Verstappen (9.11× the country average).
Demographically, the Etuovi.com audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Urban Lifestyle, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Etuovi.com fan in United Kingdom is more female, around 40.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Max Verstappen.
The key figures that characterise the Etuovi.com profile in United Kingdom.
59.5% are female, 40.5% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 40.4 |
| Estimated audience size | 7,876 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 24% |
Where the Etuovi.com audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~2K | 1.60× | |
| 02 | East Midlands | <1K | 1.56× | |
| 03 | East of England | <1K | 1.22× | |
| 04 | North West | <1K | 1.10× | |
| 05 | South West | <1K | 0.96× | |
| 06 | North East | <1K | 0.95× | |
| 07 | Greater London | <1K | 0.92× | |
| 08 | Yorkshire and the Humber | <1K | 0.90× | |
| 09 | West Midlands | <1K | 0.89× |
The strongest cross-interests of the Etuovi.com audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Krasinski | Movies & TV | 16.23× | ||
| 02 | Buccellati | Fashion & Accessoires | 16.23× | ||
| 03 | UniEuro | Shopping | 16.23× | ||
| 04 | Bleacher Report | Sports | 12.02× | ||
| 05 | Solidarity | Politics & Society | 10.56× | ||
| 06 | Addison Lee | Cars & Mobility | 10.27× | ||
| 07 | Max Verstappen | Sports | 9.11× | ||
| 08 | Louvre | Travel & Leisure | 9.03× | ||
| 09 | Michael Schumacher | Sports | 8.47× | ||
| 10 | Metropolitan Museum of Art | Arts & Culture | 8.21× | ||
| 11 | Blake Lively | Movies & TV | 4.78× | ||
| 12 | Bargain Hunters | Shopping | 4.71× | ||
| 13 | Indeed.com | Business & Career | 3.95× | ||
| 14 | Starter home | Home & Garden | 2.65× | ||
| 15 | New Look | Fashion & Accessoires | 2.53× | ||
| 16 | Dunelm | Home & Garden | 2.47× | ||
| 17 | John Lewis (department store) | Shopping | 1.95× | ||
| 18 | Matalan | Shopping | 1.93× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.83× | ||
| 20 | Halifax (United Kingdom bank) | Business & Career | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.16× | |
| Risk Appetite | THRILL | 1.78× | |
| Individualism | JOY | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.81× | |
| Community Orientation | OPEN | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Etuovi.com has an estimated audience of 7,876 people in United Kingdom, concentrated in South East and Greater London.
59.5% of Etuovi.com fans are female, 40.5% are male, with an average age of 40.4 years.
Etuovi.com fans show strongest brand affinity for Max Verstappen (9.11×), John Krasinski (16.23×), and Indeed.com (3.95×) over the country average.
Etuovi.com fans in United Kingdom are most concentrated in South East (reach ~2K), Greater London (reach <1K), and North West (reach <1K). These three regions account for the largest share of the active audience.
Beyond Etuovi.com itself, the audience over-indexes on John Krasinski (16.23×), Indeed.com (3.95×), Michael Schumacher (8.47×), and Metropolitan Museum of Art (8.21×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Etuovi.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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