A data profile of the people who buy, follow and care about Flower bouquet in Finland — modelled from more than twelve digital signal sources. Flower bouquet has an estimated audience of 483,384 people in Finland.
Flower bouquet has an estimated audience of 483,384 people in Finland. 78.2% are female, 21.8% are male, average age 43.4. Top brand affinities: Lidl, Aurinkomatkat, Knitting, Gina Tricot, Flower.
Top brand affinities include Lidl, Aurinkomatkat, Knitting, with strongest over-indexing on Lidl (1.54× the country average).
Demographically, the Flower bouquet audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
The typical Flower bouquet fan in Finland is more female, around 43.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lidl.
The key figures that characterise the Flower bouquet profile in Finland.
78.2% are female, 21.8% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 78.2% |
| Male | 21.8% |
| Average age | 43.4 |
| Estimated audience size | 483,384 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Flower bouquet audience comes from Finland.
| Country | Share |
|---|---|
| Japan | 14.2% |
| United States | 11.1% |
| China | 10.7% |
The strongest cross-interests of the Flower bouquet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Decoration | Home & Garden | 2.97× | ||
| 02 | Pattern (sewing) | Home & Garden | 2.65× | ||
| 03 | Cotton | Fashion & Accessoires | 2.53× | ||
| 04 | Flea market | Home & Garden | 2.49× | ||
| 05 | Home Interiors | Home & Garden | 2.48× | ||
| 06 | Crochet | Home & Garden | 2.46× | ||
| 07 | Knitting needle | Fashion & Accessoires | 2.45× | ||
| 08 | Knitting | Home & Garden | 2.38× | ||
| 09 | Home Interior Design | Home & Garden | 2.33× | ||
| 10 | AliExpress | Shopping | 2.23× | ||
| 11 | TUI | Travel & Leisure | 2.10× | ||
| 12 | Gina Tricot | Fashion & Accessoires | 2.08× | ||
| 13 | Flower | Home & Garden | 2.08× | ||
| 14 | Aurinkomatkat | Travel & Leisure | 1.89× | ||
| 15 | Tjäreborg | Travel & Leisure | 1.86× | ||
| 16 | Oikotie Asunnot | Home & Garden | 1.74× | ||
| 17 | Friendship | Kids & Family | 1.56× | ||
| 18 | Lidl | Shopping | 1.54× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.54× | ||
| 20 | Stockmann | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.74× | |
| Need for Security | CONSERVATISM | 1.37× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.76× | |
| Urban Lifestyle | OPEN | 0.93× | |
| Travelling | THRILL | 1.23× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Flower bouquet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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