A data profile of the people who buy, follow and care about K-market in Finland — modelled from more than twelve digital signal sources. K-market has an estimated audience of 1,174,491 people in Finland.
K-market has an estimated audience of 1,174,491 people in Finland. 69.7% are female, 30.3% are male, average age 44.8. Top brand affinities: IKEA, Lidl, Momondo, Organic food, Subway.
Top brand affinities include IKEA, Lidl, Momondo, with strongest over-indexing on IKEA (1.62× the country average).
Demographically, the K-market audience skews more female with an average age of 44.8, and over-indexes on personality traits such as DIY Mentality, Tradition.
The typical K-market fan in Finland is more female, around 44.8 years old, with strong DIY Mentality tendencies and a notable affinity for IKEA.
The key figures that characterise the K-market profile in Finland.
69.7% are female, 30.3% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 44.8 |
| Estimated audience size | 1,174,491 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide K-market audience comes from Finland.
| Country | Share |
|---|---|
| Finland | 81.0% |
| France | 5.0% |
| United States | 3.7% |
The strongest cross-interests of the K-market audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hypermarket | Shopping | 2.70× | ||
| 02 | Pizza Hut | Food & Beverages | 2.22× | ||
| 03 | Hardware store | Home & Garden | 2.15× | ||
| 04 | Momondo | Travel & Leisure | 1.91× | ||
| 05 | Subway | Food & Beverages | 1.89× | ||
| 06 | Discount stores | Shopping | 1.76× | ||
| 07 | Lidl | Shopping | 1.74× | ||
| 08 | Schlager music | Music & Radio | 1.66× | ||
| 09 | IKEA | Home & Garden | 1.62× | ||
| 10 | Trivago | Travel & Leisure | 1.61× | ||
| 11 | Soft drinks | Food & Beverages | 1.60× | ||
| 12 | Supermarket | Shopping | 1.59× | ||
| 13 | Organic food | Food & Beverages | 1.55× | ||
| 14 | Burger King | Food & Beverages | 1.55× | ||
| 15 | Theme parks | Travel & Leisure | 1.55× | ||
| 16 | Pharmacy | Business & Career | 1.55× | ||
| 17 | Grilling | Food & Beverages | 1.54× | ||
| 18 | Shopping malls | Shopping | 1.53× | ||
| 19 | H&M | Shopping | 1.53× | ||
| 20 | Cupcake | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.45× | |
| Tradition | CONSERVATISM | 1.45× | |
| Price Sensitivity | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.62× | |
| Luxury Orientation | PREMIUM | 0.64× | |
| Early Adopter Mentality | POWER | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for K-market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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