A data profile of the people who buy, follow and care about Resort in Finland — modelled from more than twelve digital signal sources. Resort has an estimated audience of 746,206 people in Finland.
Resort has an estimated audience of 746,206 people in Finland. 64.4% are female, 35.6% are male, average age 45.2. Top brand affinities: Finnair, Trivago, Spas, Kitchen, WhatsApp.
Top brand affinities include Finnair, Trivago, Spas, with strongest over-indexing on Finnair (2.3× the country average).
Demographically, the Resort audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Travelling, Indulgence.
The typical Resort fan in Finland is more female, around 45.2 years old, with strong Travelling tendencies and a notable affinity for Finnair.
The key figures that characterise the Resort profile in Finland.
64.4% are female, 35.6% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 45.2 |
| Estimated audience size | 746,206 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Resort audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.5% |
| Italy | 5.0% |
The strongest cross-interests of the Resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel website | Travel & Leisure | 2.72× | ||
| 02 | Trivago | Travel & Leisure | 2.69× | ||
| 03 | Swimming pool | Sports | 2.68× | ||
| 04 | Finnair | Travel & Leisure | 2.30× | ||
| 05 | AirBaltic | Travel & Leisure | 2.17× | ||
| 06 | Cruises | Travel & Leisure | 2.13× | ||
| 07 | Spas | Beauty & Wellness | 2.12× | ||
| 08 | Momondo | Travel & Leisure | 2.08× | ||
| 09 | Kitchen | Home & Garden | 1.90× | ||
| 10 | Modern architecture | Arts & Culture | 1.82× | ||
| 11 | Bars | Travel & Leisure | 1.81× | ||
| 12 | Internet & Social Media | 1.78× | |||
| 13 | Hair products | Beauty & Wellness | 1.78× | ||
| 14 | Meat | Food & Beverages | 1.74× | ||
| 15 | Lunch | Food & Beverages | 1.73× | ||
| 16 | Happiness | Health | 1.71× | ||
| 17 | Dogs | Pets & Animals | 1.66× | ||
| 18 | Gina Tricot | Fashion & Accessoires | 1.65× | ||
| 19 | Flower | Home & Garden | 1.64× | ||
| 20 | Shoes | Fashion & Accessoires | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.56× | |
| Indulgence | JOY | 1.54× | |
| Career Orientation | POWER | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.86× | |
| Creativity | OPEN | 0.90× | |
| Urban Lifestyle | OPEN | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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