A data profile of the people who buy, follow and care about Resort in Norway — modelled from more than twelve digital signal sources. Resort has an estimated audience of 709,311 people in Norway.
Resort has an estimated audience of 709,311 people in Norway. 63.5% are female, 36.5% are male, average age 46.0. Top brand affinities: Biltema, Kitchen, Flower, Personal finance, Shoes.
Top brand affinities include Biltema, Kitchen, Flower, with strongest over-indexing on Biltema (1.63× the country average).
Demographically, the Resort audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Quality Awareness, Travelling.
The typical Resort fan in Norway is more female, around 46.0 years old, with strong Quality Awareness tendencies and a notable affinity for Biltema.
The key figures that characterise the Resort profile in Norway.
63.5% are female, 36.5% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 46.0 |
| Estimated audience size | 709,311 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Resort audience comes from Norway.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.5% |
| Italy | 5.0% |
The strongest cross-interests of the Resort audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel website | Travel & Leisure | 3.02× | ||
| 02 | Trivago | Travel & Leisure | 2.52× | ||
| 03 | Weaving | Fashion & Accessoires | 2.10× | ||
| 04 | Flower | Home & Garden | 2.03× | ||
| 05 | Hobby | Home & Garden | 2.00× | ||
| 06 | KappAhl | Fashion & Accessoires | 2.00× | ||
| 07 | Cruises | Travel & Leisure | 2.00× | ||
| 08 | Island | Travel & Leisure | 1.99× | ||
| 09 | Vegetable | Food & Beverages | 1.99× | ||
| 10 | Spas | Beauty & Wellness | 1.97× | ||
| 11 | Crochet | Home & Garden | 1.93× | ||
| 12 | Ski resort | Travel & Leisure | 1.87× | ||
| 13 | Kitchen | Home & Garden | 1.76× | ||
| 14 | Hair products | Beauty & Wellness | 1.71× | ||
| 15 | Biltema | Business & Career | 1.63× | ||
| 16 | Happiness | Health | 1.60× | ||
| 17 | Dogs | Pets & Animals | 1.58× | ||
| 18 | Shoes | Fashion & Accessoires | 1.54× | ||
| 19 | Gina Tricot | Fashion & Accessoires | 1.54× | ||
| 20 | Personal finance | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.80× | |
| Travelling | THRILL | 1.77× | |
| Design Affinity | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.95× | |
| Individualism | JOY | 0.96× | |
| Family Orientation | CONSERVATISM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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