A data profile of the people who buy, follow and care about Delfi (web portal) in Finland — modelled from more than twelve digital signal sources. Delfi (web portal) has an estimated audience of 746,598 people in Finland.
Delfi (web portal) has an estimated audience of 746,598 people in Finland. 52.7% are female, 47.3% are male, average age 43.4. Top brand affinities: Permanent makeup, Airbnb, AliExpress, Manicure, World Rally Championship (video game series).
Top brand affinities include Permanent makeup, Airbnb, AliExpress, with strongest over-indexing on Permanent makeup (4.74× the country average).
Demographically, the Delfi (web portal) audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Delfi (web portal) fan in Finland is balanced, around 43.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Permanent makeup.
The key figures that characterise the Delfi (web portal) profile in Finland.
52.7% are female, 47.3% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 43.4 |
| Estimated audience size | 746,598 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 17% | |
| 30-39 | 27% | |
| 40-49 | 29% | |
| 50+ | 21% |
of the worldwide Delfi (web portal) audience comes from Finland.
| Country | Share |
|---|---|
| Lithuania | 22.9% |
| Latvia | 14.2% |
| Estonia | 10.8% |
The strongest cross-interests of the Delfi (web portal) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Comedy club | Movies & TV | 6.08× | ||
| 02 | Permanent makeup | Beauty & Wellness | 4.74× | ||
| 03 | Glenn Close | Movies & TV | 4.61× | ||
| 04 | Salma Hayek | Movies & TV | 4.51× | ||
| 05 | Manicure | Beauty & Wellness | 3.82× | ||
| 06 | Lexus | Cars & Mobility | 2.92× | ||
| 07 | World Rally Championship (video game series) | Games | 2.79× | ||
| 08 | Hyundai | Cars & Mobility | 2.64× | ||
| 09 | Peugeot | Cars & Mobility | 2.55× | ||
| 10 | Online newspaper | News | 2.52× | ||
| 11 | AliExpress | Shopping | 2.38× | ||
| 12 | Renault | Cars & Mobility | 2.34× | ||
| 13 | Škoda Auto | Cars & Mobility | 1.90× | ||
| 14 | Toyota | Cars & Mobility | 1.87× | ||
| 15 | Audi | Cars & Mobility | 1.84× | ||
| 16 | Momondo | Travel & Leisure | 1.70× | ||
| 17 | Volkswagen | Cars & Mobility | 1.70× | ||
| 18 | Airbnb | Travel & Leisure | 1.67× | ||
| 19 | Banking | Business & Career | 1.54× | ||
| 20 | Home Appliances | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.11× | |
| Quality Awareness | PREMIUM | 1.46× | |
| Price Sensitivity | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.45× | |
| Pet Ownership | JOY | 0.53× | |
| Mindfulness | BALANCE | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Delfi (web portal). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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