Delfi (web portal) Audience in Germany
Delfi (web portal) has an estimated audience of 481,941 people in Germany. 63.1% are female, 36.9% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Pillow, Jack White, iZombie, Video izle.
The average Delfi (web portal) fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Pillow, Jack White, with strongest over-indexing on Rossmann (1.75× the country average). Demographically, the Delfi (web portal) audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Delfi (web portal) fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 41.6 |
| Estimated audience size | 481,941 |
Audience persona
The typical Delfi (web portal) fan in Germany is more female, around 41.6 years old, with strong Indulgence tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 100,177 | 0.95× |
| Bayern | 66,877 | 0.86× |
| Baden-Württemberg | 66,805 | 1.02× |
| Niedersachsen | 60,040 | 1.28× |
| Hessen | 50,902 | 1.39× |
| Rheinland-Pfalz | 27,052 | 1.12× |
| Berlin | 22,691 | 1.05× |
| Schleswig-Holstein | 20,818 | 1.2× |
| Sachsen | 13,222 | 0.56× |
| Thüringen | 12,351 | 1.01× |
| Sachsen-Anhalt | 11,588 | 0.93× |
| Brandenburg | 9,981 | 0.67× |
| Hamburg | 9,792 | 0.9× |
| Mecklenburg-Vorpommern | 9,646 | 1.05× |
| Saarland | 5,155 | 0.87× |
| Bremen | 4,725 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.75× | Shopping |
| Pillow | 1.93× | Home & Garden |
| Jack White | 1.51× | Movies & TV |
| iZombie | 5.88× | Movies & TV |
| Video izle | 1.58× | |
| Fatteh | 4.39× | Food & Beverages |
| UK garage | 1.68× | Music & Radio |
| Club chair | 2.46× | Home & Garden |
| Eckernförde | 1.96× | Travel & Leisure |
| James Faulkner (cricketer) | 4.84× | Sports |
| Filmnächte am Elbufer | 2.2× | Movies & TV |
| Tracey Emin | 2.15× | Arts & Culture |
| Fat-tailed sheep | 4.06× | Pets & Animals |
| Pôle emploi | 1.62× | Politics & Society |
| Eichstätt | 1.86× | Travel & Leisure |
| Further education | 1.53× | Kids & Family |
| Sears | 1.57× | Shopping |
| Faktglaublich | 1.59× | Politics & Society |
| Ethical living | 2.2× | Politics & Society |
| Fife | 2.57× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.64 |
| Price Sensitivity | PREMIUM | 1.06 |
| Risk Appetite | THRILL | 0.93 |
| Creativity | OPEN | 0.92 |
| Need for Security | CONSERVATISM | 0.9 |
| Spirituality | BALANCE | 0.85 |
Worldwide distribution
| Country | Share |
|---|---|
| Lithuania | 29.9% |
| Estonia | 26.7% |
| Latvia | 22.6% |
See Delfi (web portal) audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Delfi (web portal) have in Germany?
Delfi (web portal) has an estimated audience of 481,941 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Delfi (web portal) fans?
63.1% of Delfi (web portal) fans are female, 36.9% are male, with an average age of 41.6 years.
Which brands do Delfi (web portal) fans like most?
Delfi (web portal) fans show strongest brand affinity for Rossmann (1.75×), Pillow (1.93×), and Jack White (1.51×) over the country average.
Where do Delfi (web portal) fans live in Germany?
Delfi (web portal) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 100,177), Bayern (reach 66,877), and Baden-Württemberg (reach 66,805). These three regions account for the largest share of the active audience.
What other brands do Delfi (web portal) fans also like?
Beyond Delfi (web portal) itself, the audience over-indexes on Pillow (1.93×), Jack White (1.51×), iZombie (5.88×), and Video izle (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Delfi (web portal). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.