Baltic Sea Audience in Germany
Baltic Sea has an estimated audience of 3,768,678 people in Germany. 58.1% are female, 41.9% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Tagesschau, Florian Silbereisen, Gala, Schlager music, North Sea.
The average Baltic Sea fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Tagesschau, Florian Silbereisen, Gala, with strongest over-indexing on Tagesschau (1.52× the country average). Demographically, the Baltic Sea audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Baltic Sea fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 42.5 |
| Estimated audience size | 3,768,678 |
Audience persona
The typical Baltic Sea fan in Germany is more female, around 42.5 years old, with strong Pet Ownership tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 487,706 | 0.59× |
| Niedersachsen | 335,907 | 0.92× |
| Bayern | 273,932 | 0.45× |
| Sachsen | 231,174 | 1.25× |
| Baden-Württemberg | 226,021 | 0.44× |
| Mecklenburg-Vorpommern | 198,108 | 2.75× |
| Berlin | 190,498 | 1.13× |
| Brandenburg | 190,368 | 1.63× |
| Schleswig-Holstein | 189,897 | 1.4× |
| Hessen | 153,172 | 0.53× |
| Sachsen-Anhalt | 130,493 | 1.34× |
| Thüringen | 105,390 | 1.1× |
| Hamburg | 87,490 | 1.03× |
| Rheinland-Pfalz | 87,117 | 0.46× |
| Bremen | 19,150 | 0.59× |
| Saarland | 17,712 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.52× | Movies & TV |
| Florian Silbereisen | 2.65× | Music & Radio |
| Gala | 1.72× | News |
| Schlager music | 2.17× | Music & Radio |
| North Sea | 3.17× | Travel & Leisure |
| Rossmann | 1.62× | Shopping |
| Roland Kaiser | 2.19× | Music & Radio |
| Wetter.com | 1.53× | Home & Garden |
| Helene Fischer | 1.74× | Music & Radio |
| Gardener | 2.1× | Home & Garden |
| Deichmann | 1.5× | Shopping |
| Tyrol (state) | 1.84× | Travel & Leisure |
| Obedience school | 2.1× | Pets & Animals |
| Bonprix | 1.78× | Shopping |
| Tchibo | 1.71× | Shopping |
| Schleswig-Holstein | 2.23× | Travel & Leisure |
| Ernsting's family | 2× | Shopping |
| FOCUS Online | 1.52× | News |
| Gute Zeiten, schlechte Zeiten | 1.66× | Movies & TV |
| Nordsee | 2.66× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.33 |
| DIY Mentality | THRILL | 1.22 |
| Sports Activity | POWER | 1.15 |
| Healthy Lifestyle | BALANCE | 1.14 |
| Design Affinity | PREMIUM | 1.11 |
| Tradition | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 17.5% |
| Sweden | 12.2% |
| Poland | 10.5% |
See Baltic Sea audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Baltic Sea have in Germany?
Baltic Sea has an estimated audience of 3,768,678 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Baltic Sea fans?
58.1% of Baltic Sea fans are female, 41.9% are male, with an average age of 42.5 years.
Which brands do Baltic Sea fans like most?
Baltic Sea fans show strongest brand affinity for Tagesschau (1.52×), Florian Silbereisen (2.65×), and Gala (1.72×) over the country average.
Where do Baltic Sea fans live in Germany?
Baltic Sea fans in Germany are most concentrated in Nordrhein-Westfalen (reach 487,706), Niedersachsen (reach 335,907), and Bayern (reach 273,932). These three regions account for the largest share of the active audience.
What other brands do Baltic Sea fans also like?
Beyond Baltic Sea itself, the audience over-indexes on Florian Silbereisen (2.65×), Gala (1.72×), Schlager music (2.17×), and North Sea (3.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baltic Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.