Rascasse Audience Intelligence

Baltic Sea Audience in Germany

A data profile of the people who buy, follow and care about Baltic Sea in Germany — modelled from more than twelve digital signal sources. Baltic Sea has an estimated audience of 3,768,678 people in Germany.

#11among Region in Germany#82among POI in Germany#128in Travel & Leisure

The average Baltic Sea fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Tagesschau, Schlager music, Florian Silbereisen, with strongest over-indexing on Tagesschau (1.52× the country average).

Demographically, the Baltic Sea audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Family Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Baltic Sea fan in Germany is more female, around 42.5 years old, with strong Family Orientation tendencies and a notable affinity for Tagesschau.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baltic Sea profile in Germany.

Audience size
3.8M
in Germany
Gender
58.1%♀
41.9% male
Age
42.5
average years
Country rank
#1592
POI in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baltic Sea fans

58.1% are female, 41.9% are male, average age 42.5.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Baltic Sea audience in Germany
MetricValue
Female58.1%
Male41.9%
Average age42.5
Estimated audience size3,768,678
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Baltic Sea audience in Germany
Age bracketShare%
16-1911%
20-2915%
30-3923%
40-4928%
50+22%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Baltic Sea audience comes from Germany.

Worldwide audience distribution share by country for Baltic Sea
CountryShare
Germany17.5%
Sweden12.2%
Poland10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baltic Sea audience in Germany is strongest.

Fig. 05

Top regions by affinity

Baltic Sea fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~200K2.77×
02Brandenburg~200K1.59×
03Schleswig-Holstein~200K1.42×
04Sachsen-Anhalt~100K1.36×
05Sachsen~200K1.27×
06Thüringen~100K1.11×
07Hamburg~90K1.07×
08Berlin~200K1.00×
09Niedersachsen~300K0.93×
10Nordrhein-Westfalen~500K0.62×
11Bremen~20K0.61×
12Hessen~200K0.53×
13Rheinland-Pfalz~90K0.49×
14Bayern~300K0.43×
15Baden-Württemberg~200K0.42×
16Saarland~20K0.41×
Fig. 06

Affinity by region

Affinity by region — Baltic Sea, Germany
0.41×1.00×2.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baltic Sea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baltic Sea audience
#·InterestCategoryAffinity×
01North SeaTravel & Leisure3.17×
02Florian SilbereisenMusic & Radio2.65×
03Schleswig-HolsteinTravel & Leisure2.23×
04Roland KaiserMusic & Radio2.19×
05Schlager musicMusic & Radio2.17×
06Street OneFashion & Accessoires2.11×
07GardenerHome & Garden2.10×
08Obedience schoolPets & Animals2.10×
09Udo LindenbergMusic & Radio2.10×
10Ernsting's familyShopping2.00×
11Tyrol (state)Travel & Leisure1.84×
12BonprixShopping1.78×
13Thomas GottschalkMovies & TV1.77×
14Helene FischerMusic & Radio1.74×
15TchiboShopping1.71×
16Gute Zeiten, schlechte ZeitenMovies & TV1.66×
17RossmannShopping1.62×
18TagesschauMovies & TV1.52×
19FOCUS OnlineNews1.52×
20DeichmannShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baltic Sea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baltic Sea audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.09×
DIY MentalityTHRILL1.06×
CreativityOPEN0.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baltic Sea audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.52×
Community OrientationOPEN0.59×
IndividualismJOY0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baltic Sea have in Germany?

Baltic Sea has an estimated audience of 3,768,678 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Baltic Sea fans?

58.1% of Baltic Sea fans are female, 41.9% are male, with an average age of 42.5 years.

03

Which brands do Baltic Sea fans like most?

Baltic Sea fans show strongest brand affinity for Tagesschau (1.52×), Schlager music (2.17×), and Florian Silbereisen (2.65×) over the country average.

04

Where do Baltic Sea fans live in Germany?

Baltic Sea fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Niedersachsen (reach ~300K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Baltic Sea fans also like?

Beyond Baltic Sea itself, the audience over-indexes on Schlager music (2.17×), Florian Silbereisen (2.65×), North Sea (3.17×), and Rossmann (1.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Baltic Sea audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Baltic Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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