North Sea Audience in Germany
North Sea has an estimated audience of 4,092,208 people in Germany. 56.7% are female, 43.3% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: 1. FC Magdeburg, Hamburger SV, SV Werder Bremen, Schleswig-Holstein, Holstein Kiel.
The average North Sea fan in Germany is 43.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include 1. FC Magdeburg, Hamburger SV, SV Werder Bremen, with strongest over-indexing on 1. FC Magdeburg (4.93× the country average). Demographically, the North Sea audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Pet Ownership, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of North Sea fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 43.1 |
| Estimated audience size | 4,092,208 |
Audience persona
The typical North Sea fan in Germany is more female, around 43.1 years old, with strong Pet Ownership tendencies and a notable affinity for 1. FC Magdeburg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 780,226 | 0.87× |
| Niedersachsen | 514,580 | 1.29× |
| Bayern | 497,725 | 0.76× |
| Baden-Württemberg | 415,004 | 0.74× |
| Schleswig-Holstein | 358,550 | 2.44× |
| Hessen | 317,180 | 1.02× |
| Berlin | 258,538 | 1.41× |
| Rheinland-Pfalz | 162,519 | 0.79× |
| Hamburg | 134,492 | 1.45× |
| Sachsen | 121,724 | 0.61× |
| Brandenburg | 81,711 | 0.64× |
| Mecklenburg-Vorpommern | 59,572 | 0.76× |
| Bremen | 58,115 | 1.66× |
| Thüringen | 56,458 | 0.54× |
| Sachsen-Anhalt | 52,682 | 0.5× |
| Saarland | 25,380 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 1. FC Magdeburg | 4.93× | Sports |
| Hamburger SV | 2.7× | Sports |
| SV Werder Bremen | 1.8× | Sports |
| Schleswig-Holstein | 2.82× | Travel & Leisure |
| Holstein Kiel | 3.66× | Sports |
| Wetter.com | 1.57× | Home & Garden |
| Gala | 1.51× | News |
| SC Magdeburg | 5.13× | Sports |
| FC St. Pauli | 2.86× | Sports |
| Eintracht Braunschweig | 2.83× | Sports |
| Lower Saxony | 1.89× | Travel & Leisure |
| Roland Kaiser | 1.63× | Music & Radio |
| Maltese (dog) | 1.83× | Pets & Animals |
| Central Europe | 1.91× | Travel & Leisure |
| Thomas Gottschalk | 1.57× | Movies & TV |
| Florian Silbereisen | 1.61× | Music & Radio |
| Baltic Sea | 2.06× | Travel & Leisure |
| Bremen | 1.6× | Travel & Leisure |
| F.C. Hansa Rostock | 1.82× | Sports |
| Obedience school | 1.54× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.48 |
| Design Affinity | PREMIUM | 1.44 |
| Sustainability | BALANCE | 1.41 |
| Sports Activity | POWER | 1.4 |
| DIY Mentality | THRILL | 1.23 |
| Healthy Lifestyle | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 24.9% |
| Belgium | 21.8% |
| United Kingdom | 9.4% |
See North Sea audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does North Sea have in Germany?
North Sea has an estimated audience of 4,092,208 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of North Sea fans?
56.7% of North Sea fans are female, 43.3% are male, with an average age of 43.1 years.
Which brands do North Sea fans like most?
North Sea fans show strongest brand affinity for 1. FC Magdeburg (4.93×), Hamburger SV (2.7×), and SV Werder Bremen (1.8×) over the country average.
Where do North Sea fans live in Germany?
North Sea fans in Germany are most concentrated in Nordrhein-Westfalen (reach 780,226), Niedersachsen (reach 514,580), and Bayern (reach 497,725). These three regions account for the largest share of the active audience.
What other brands do North Sea fans also like?
Beyond North Sea itself, the audience over-indexes on Hamburger SV (2.7×), SV Werder Bremen (1.8×), Schleswig-Holstein (2.82×), and Holstein Kiel (3.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for North Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.