A data profile of the people who buy, follow and care about Banking in Finland — modelled from more than twelve digital signal sources. Banking has an estimated audience of 899,708 people in Finland.
Banking has an estimated audience of 899,708 people in Finland. 53.5% are female, 46.5% are male, average age 46.7. Top brand affinities: Danske Bank, Nordea, Biltema, Online banking, Nordnet.
Top brand affinities include Danske Bank, Nordea, Biltema, with strongest over-indexing on Danske Bank (2.23× the country average).
Demographically, the Banking audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Banking fan in Finland is balanced, around 46.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Danske Bank.
The key figures that characterise the Banking profile in Finland.
53.5% are female, 46.5% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 46.7 |
| Estimated audience size | 899,708 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 41% |
of the worldwide Banking audience comes from Finland.
| Country | Share |
|---|---|
| United States | 15.6% |
| India | 6.6% |
| Brazil | 5.4% |
The strongest cross-interests of the Banking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online banking | Business & Career | 3.04× | ||
| 02 | Danske Bank | Business & Career | 2.23× | ||
| 03 | Commercial mortgage | Business & Career | 2.12× | ||
| 04 | Mortgage calculator | Home & Garden | 2.05× | ||
| 05 | Real estate economics | Business & Career | 2.03× | ||
| 06 | Credit (finance) | Business & Career | 1.88× | ||
| 07 | F-Secure | Technology & Electronics | 1.86× | ||
| 08 | Loan | Business & Career | 1.80× | ||
| 09 | Nordnet | Business & Career | 1.78× | ||
| 10 | Specsavers | Shopping | 1.78× | ||
| 11 | Vattenfall | Home & Garden | 1.72× | ||
| 12 | Pension | Business & Career | 1.67× | ||
| 13 | Biltema | Business & Career | 1.62× | ||
| 14 | Investor | Business & Career | 1.58× | ||
| 15 | Vacuum cleaner | Home & Garden | 1.57× | ||
| 16 | Credit cards | Business & Career | 1.55× | ||
| 17 | Old age | Politics & Society | 1.55× | ||
| 18 | Delfi (web portal) | Internet & Social Media | 1.54× | ||
| 19 | Nordea | Business & Career | 1.52× | ||
| 20 | Wealth | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.26× | |
| Need for Security | CONSERVATISM | 1.01× | |
| Social Media Usage | JOY | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Travelling | THRILL | 0.67× | |
| Social Media Usage | JOY | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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