A data profile of the people who buy, follow and care about Wealth in Finland — modelled from more than twelve digital signal sources. Wealth has an estimated audience of 582,474 people in Finland.
Wealth has an estimated audience of 582,474 people in Finland. 57.6% are female, 42.4% are male, average age 48.2. Top brand affinities: Danske Bank, Google, Finnair, Biltema, Nature.
Top brand affinities include Danske Bank, Google, Finnair, with strongest over-indexing on Danske Bank (2.79× the country average).
Demographically, the Wealth audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
The typical Wealth fan in Finland is more female, around 48.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Danske Bank.
The key figures that characterise the Wealth profile in Finland.
57.6% are female, 42.4% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 48.2 |
| Estimated audience size | 582,474 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 44% |
of the worldwide Wealth audience comes from Finland.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 5.5% |
| India | 5.0% |
The strongest cross-interests of the Wealth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Danske Bank | Business & Career | 2.79× | ||
| 02 | Instant messaging | Internet & Social Media | 2.54× | ||
| 03 | Celebrity | Movies & TV | 2.52× | ||
| 04 | Wikipedia | Internet & Social Media | 2.07× | ||
| 05 | Mortgage loans | Business & Career | 2.06× | ||
| 06 | Valtteri Bottas | Sports | 2.04× | ||
| 07 | Hair products | Beauty & Wellness | 1.98× | ||
| 08 | Dogs | Pets & Animals | 1.86× | ||
| 09 | Finnair | Travel & Leisure | 1.84× | ||
| 10 | Happiness | Health | 1.84× | ||
| 11 | Internet & Social Media | 1.82× | |||
| 12 | Stockmann | Shopping | 1.77× | ||
| 13 | Video games | Games | 1.77× | ||
| 14 | Internet & Social Media | 1.73× | |||
| 15 | Internet & Social Media | 1.68× | |||
| 16 | Apartment | Business & Career | 1.65× | ||
| 17 | Nature | Home & Garden | 1.57× | ||
| 18 | Biltema | Business & Career | 1.56× | ||
| 19 | Shoes | Fashion & Accessoires | 1.56× | ||
| 20 | Mobile phones | Technology & Electronics | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.77× | |
| Family Orientation | CONSERVATISM | 1.67× | |
| Community Orientation | OPEN | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.85× | |
| Design Affinity | PREMIUM | 0.97× | |
| Healthy Lifestyle | BALANCE | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Wealth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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