A data profile of the people who buy, follow and care about Wealth in Ireland — modelled from more than twelve digital signal sources. Wealth has an estimated audience of 898,824 people in Ireland.
Wealth has an estimated audience of 898,824 people in Ireland. 59.2% are female, 40.8% are male, average age 42.8. Top brand affinities: Weather, Crossword, Anthropology, Sydney, Innovation.
Top brand affinities include Weather, Crossword, Anthropology, with strongest over-indexing on Weather (1.58× the country average).
Demographically, the Wealth audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Wealth fan in Ireland is more female, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Weather.
The key figures that characterise the Wealth profile in Ireland.
59.2% are female, 40.8% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 42.8 |
| Estimated audience size | 898,824 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Wealth audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 5.5% |
| India | 5.0% |
The strongest cross-interests of the Wealth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Passive income | Business & Career | 2.50× | ||
| 02 | Crossword | Games | 1.91× | ||
| 03 | Tory Burch | Fashion & Accessoires | 1.79× | ||
| 04 | New Zealand | Travel & Leisure | 1.70× | ||
| 05 | Scarlett Johansson | Movies & TV | 1.69× | ||
| 06 | Employment agency | Business & Career | 1.66× | ||
| 07 | Anthropology | Business & Career | 1.65× | ||
| 08 | Collagen | Beauty & Wellness | 1.64× | ||
| 09 | BBC Sport | Sports | 1.62× | ||
| 10 | Weather | Home & Garden | 1.58× | ||
| 11 | Sydney | Travel & Leisure | 1.55× | ||
| 12 | Groupon | Internet & Social Media | 1.55× | ||
| 13 | Hot tub | Home & Garden | 1.54× | ||
| 14 | Aesthetics | Home & Garden | 1.53× | ||
| 15 | Innovation | Business & Career | 1.52× | ||
| 16 | Apprenticeship | Business & Career | 1.51× | ||
| 17 | Movie theater | Movies & TV | 1.51× | ||
| 18 | Necklace | Fashion & Accessoires | 1.50× | ||
| 19 | Credit (finance) | Business & Career | 1.50× | ||
| 20 | Elon Musk | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.32× | |
| Convenience Orientation | PREMIUM | 1.32× | |
| Career Orientation | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.87× | |
| Spirituality | BALANCE | 0.88× | |
| Early Adopter Mentality | POWER | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Wealth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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