A data profile of the people who buy, follow and care about Wealth in Denmark — modelled from more than twelve digital signal sources. Wealth has an estimated audience of 696,461 people in Denmark.
Wealth has an estimated audience of 696,461 people in Denmark. 45.1% are female, 54.9% are male, average age 44.4. Top brand affinities: Elgiganten, Germany, Happiness, Celebrity, Hairstyle.
Top brand affinities include Elgiganten, Germany, Happiness, with strongest over-indexing on Elgiganten (1.82× the country average).
Demographically, the Wealth audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Wealth fan in Denmark is balanced, around 44.4 years old, with strong Extroversion tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Wealth profile in Denmark.
45.1% are female, 54.9% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 44.4 |
| Estimated audience size | 696,461 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Wealth audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 5.5% |
| India | 5.0% |
The strongest cross-interests of the Wealth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Canada | Travel & Leisure | 2.14× | ||
| 02 | Science fiction movies | Movies & TV | 2.09× | ||
| 03 | First-person shooter games | Games | 1.95× | ||
| 04 | Celebrity | Movies & TV | 1.89× | ||
| 05 | Viral video | Internet & Social Media | 1.85× | ||
| 06 | Elgiganten | Shopping | 1.82× | ||
| 07 | Germany | Travel & Leisure | 1.82× | ||
| 08 | BT Sport | Sports | 1.82× | ||
| 09 | Pension | Business & Career | 1.82× | ||
| 10 | Hairstyle | Beauty & Wellness | 1.72× | ||
| 11 | Gambling | Games | 1.68× | ||
| 12 | Musical theatre | Movies & TV | 1.64× | ||
| 13 | Fiction books | Literature | 1.59× | ||
| 14 | London | Travel & Leisure | 1.59× | ||
| 15 | Mortgage loans | Business & Career | 1.59× | ||
| 16 | Stand-up comedy | Movies & TV | 1.57× | ||
| 17 | Online games | Games | 1.55× | ||
| 18 | Tattoos | Fashion & Accessoires | 1.54× | ||
| 19 | Happiness | Health | 1.51× | ||
| 20 | Bars | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.46× | |
| Community Orientation | OPEN | 1.42× | |
| Convenience Orientation | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.87× | |
| Design Affinity | PREMIUM | 0.92× | |
| Spirituality | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Wealth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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