A data profile of the people who buy, follow and care about London in Denmark — modelled from more than twelve digital signal sources. London has an estimated audience of 735,854 people in Denmark.
London has an estimated audience of 735,854 people in Denmark. 53.9% are female, 46.1% are male, average age 43.3. Top brand affinities: United Kingdom, Greater London, Bhutan, England, EartH.
Top brand affinities include United Kingdom, Greater London, Bhutan, with strongest over-indexing on United Kingdom (3.63× the country average).
Demographically, the London audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical London fan in Denmark is balanced, around 43.3 years old, with strong Travelling tendencies and a notable affinity for United Kingdom.
The key figures that characterise the London profile in Denmark.
53.9% are female, 46.1% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 43.3 |
| Estimated audience size | 735,854 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide London audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.0% |
| United Kingdom | 17.7% |
| Italy | 3.9% |
The strongest cross-interests of the London audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Greater London | Travel & Leisure | 6.17× | ||
| 02 | England | Travel & Leisure | 3.96× | ||
| 03 | United Kingdom | Travel & Leisure | 3.63× | ||
| 04 | EartH | Music & Radio | 2.91× | ||
| 05 | ExCel | Music & Radio | 2.91× | ||
| 06 | Bhutan | Travel & Leisure | 2.51× | ||
| 07 | Global Television Network | Movies & TV | 2.00× | ||
| 08 | Uruguay | Travel & Leisure | 1.94× | ||
| 09 | Political science | Business & Career | 1.78× | ||
| 10 | Scotland | Travel & Leisure | 1.71× | ||
| 11 | Husband | Kids & Family | 1.69× | ||
| 12 | CBS | Movies & TV | 1.68× | ||
| 13 | BT Sport | Sports | 1.64× | ||
| 14 | Sydney | Travel & Leisure | 1.63× | ||
| 15 | Wealth | Business & Career | 1.59× | ||
| 16 | Paris | Travel & Leisure | 1.58× | ||
| 17 | Canada | Travel & Leisure | 1.56× | ||
| 18 | FlixBus | Cars & Mobility | 1.55× | ||
| 19 | Activism | Politics & Society | 1.55× | ||
| 20 | Taylor Swift | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.99× | |
| Early Adopter Mentality | POWER | 0.97× | |
| Patriotism | CONSERVATISM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.93× | |
| Patriotism | CONSERVATISM | 0.95× | |
| Early Adopter Mentality | POWER | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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