A data profile of the people who buy, follow and care about United Kingdom in Denmark — modelled from more than twelve digital signal sources. United Kingdom has an estimated audience of 671,572 people in Denmark.
United Kingdom has an estimated audience of 671,572 people in Denmark. 47.3% are female, 52.7% are male, average age 43.7. Top brand affinities: Elgiganten, London, Germany, BT Sport, Hairstyle.
Top brand affinities include Elgiganten, London, Germany, with strongest over-indexing on Elgiganten (1.56× the country average).
Demographically, the United Kingdom audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
The typical United Kingdom fan in Denmark is balanced, around 43.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elgiganten.
The key figures that characterise the United Kingdom profile in Denmark.
47.3% are female, 52.7% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 43.7 |
| Estimated audience size | 671,572 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide United Kingdom audience comes from Denmark.
| Country | Share |
|---|---|
| United Kingdom | 17.4% |
| United States | 15.5% |
| Australia | 7.0% |
The strongest cross-interests of the United Kingdom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | London | Travel & Leisure | 3.63× | ||
| 02 | Sydney | Travel & Leisure | 2.24× | ||
| 03 | BT Sport | Sports | 2.10× | ||
| 04 | Creative Commons | Technology & Electronics | 2.10× | ||
| 05 | Canada | Travel & Leisure | 1.94× | ||
| 06 | Germany | Travel & Leisure | 1.88× | ||
| 07 | Apple TV | Movies & TV | 1.87× | ||
| 08 | Science fiction movies | Movies & TV | 1.74× | ||
| 09 | Iceland | Travel & Leisure | 1.72× | ||
| 10 | First-person shooter games | Games | 1.67× | ||
| 11 | Hairstyle | Beauty & Wellness | 1.61× | ||
| 12 | High-definition television | Technology & Electronics | 1.58× | ||
| 13 | Musical theatre | Movies & TV | 1.57× | ||
| 14 | Viral video | Internet & Social Media | 1.57× | ||
| 15 | Elgiganten | Shopping | 1.56× | ||
| 16 | Innovation | Business & Career | 1.55× | ||
| 17 | Musical film | Movies & TV | 1.55× | ||
| 18 | Gambling | Games | 1.54× | ||
| 19 | Celebrity | Movies & TV | 1.51× | ||
| 20 | Wikipedia | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.63× | |
| Convenience Orientation | PREMIUM | 1.61× | |
| Extroversion | THRILL | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.77× | |
| Creativity | OPEN | 0.83× | |
| Price Sensitivity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for United Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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