A data profile of the people who buy, follow and care about London in Italy — modelled from more than twelve digital signal sources. London has an estimated audience of 6,650,655 people in Italy.
The average London fan in Italy is 40.7 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include TikTok, Summer vacation, Fashion show, with strongest over-indexing on TikTok (1.51× the country average).
Demographically, the London audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Individualism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical London fan in Italy is more female, around 40.7 years old, with strong Individualism tendencies and a notable affinity for TikTok.
The key figures that characterise the London profile in Italy.
57.0% are female, 43.0% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 40.7 |
| Estimated audience size | 6,650,655 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide London audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.0% |
| United Kingdom | 17.7% |
| Italy | 3.9% |
Where the London audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~300K | 2.61× | |
| 02 | Campania | ~1M | 1.47× | |
| 03 | Lombardy | ~1.5M | 1.42× | |
| 04 | Lazio | ~1M | 1.27× | |
| 05 | Tuscany | ~500K | 1.20× | |
| 06 | Veneto | ~600K | 1.10× | |
| 07 | Friuli-Venezia Giulia | ~100K | 1.05× | |
| 08 | Emilia-Romagna | ~500K | 0.98× | |
| 09 | Piedmont | ~500K | 0.93× | |
| 10 | Puglia | ~400K | 0.92× | |
| 11 | Liguria | ~200K | 0.89× | |
| 12 | Sicilia | ~500K | 0.84× | |
| 13 | Marche | ~100K | 0.81× | |
| 14 | Umbria | ~90K | 0.81× | |
| 15 | Aosta Valley | ~10K | 0.79× | |
| 16 | Calabria | ~200K | 0.78× | |
| 17 | Sardinia | ~100K | 0.77× | |
| 18 | Abruzzo | ~100K | 0.72× | |
| 19 | Molise | ~20K | 0.66× | |
| 20 | Basilicata | ~40K | 0.61× |
The strongest cross-interests of the London audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Summer vacation | Travel & Leisure | 2.17× | ||
| 02 | Ligue 1 | Sports | 2.05× | ||
| 03 | Lip gloss | Beauty & Wellness | 2.00× | ||
| 04 | Outdoor Photographer | Arts & Culture | 1.94× | ||
| 05 | Fashion show | Fashion & Accessoires | 1.82× | ||
| 06 | Wildlife photography | Technology & Electronics | 1.76× | ||
| 07 | Drinking | Food & Beverages | 1.75× | ||
| 08 | Trivago | Travel & Leisure | 1.75× | ||
| 09 | Fine-art photography | Technology & Electronics | 1.69× | ||
| 10 | Fun | Movies & TV | 1.68× | ||
| 11 | Web development | Business & Career | 1.68× | ||
| 12 | Art exhibition | Arts & Culture | 1.66× | ||
| 13 | Street photography | Technology & Electronics | 1.66× | ||
| 14 | WeTransfer | Internet & Social Media | 1.64× | ||
| 15 | Home construction | Home & Garden | 1.62× | ||
| 16 | Home repair | Home & Garden | 1.56× | ||
| 17 | Manchester City F.C. | Sports | 1.54× | ||
| 18 | Travel Adventures | Travel & Leisure | 1.52× | ||
| 19 | Landscape photography | Technology & Electronics | 1.52× | ||
| 20 | TikTok | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.31× | |
| Travelling | THRILL | 1.30× | |
| Mindfulness | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Spirituality | BALANCE | 0.87× | |
| Indulgence | JOY | 0.89× |
London has an estimated audience of 6,650,655 people in Italy, concentrated in Lombardy and Campania.
57.0% of London fans are female, 43.0% are male, with an average age of 40.7 years.
London fans show strongest brand affinity for TikTok (1.51×), Summer vacation (2.17×), and Fashion show (1.82×) over the country average.
London fans in Italy are most concentrated in Lombardy (reach ~1.5M), Campania (reach ~1M), and Lazio (reach ~1M). These three regions account for the largest share of the active audience.
Beyond London itself, the audience over-indexes on Summer vacation (2.17×), Fashion show (1.82×), Drinking (1.75×), and Art exhibition (1.66×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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