A data profile of the people who buy, follow and care about Web development in Italy — modelled from more than twelve digital signal sources. Web development has an estimated audience of 5,668,913 people in Italy.
The average Web development fan in Italy is 40.8 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Activism, Google Drive, Innovation, with strongest over-indexing on Activism (3.56× the country average).
Demographically, the Web development audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Web development fan in Italy is balanced, around 40.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Activism.
The key figures that characterise the Web development profile in Italy.
47.4% are female, 52.6% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 40.8 |
| Estimated audience size | 5,668,913 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Web development audience comes from Italy.
| Country | Share |
|---|---|
| United States | 13.1% |
| India | 6.0% |
| China | 4.8% |
Where the Web development audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Molise | ~30K | 1.17× | |
| 02 | Veneto | ~500K | 1.09× | |
| 03 | Basilicata | ~60K | 1.07× | |
| 04 | Lombardy | ~1M | 1.06× | |
| 05 | Friuli-Venezia Giulia | ~100K | 1.02× | |
| 06 | Lazio | ~700K | 1.01× | |
| 07 | Umbria | ~90K | 1.01× | |
| 08 | Trentino-Alto Adige/Südtirol | ~100K | 0.99× | |
| 09 | Marche | ~100K | 0.98× | |
| 10 | Abruzzo | ~100K | 0.98× | |
| 11 | Puglia | ~400K | 0.97× | |
| 12 | Calabria | ~200K | 0.95× | |
| 13 | Liguria | ~200K | 0.95× | |
| 14 | Tuscany | ~400K | 0.94× | |
| 15 | Sardinia | ~200K | 0.94× | |
| 16 | Sicilia | ~500K | 0.93× | |
| 17 | Piedmont | ~400K | 0.93× | |
| 18 | Campania | ~600K | 0.92× | |
| 19 | Emilia-Romagna | ~400K | 0.91× |
The strongest cross-interests of the Web development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bodrum | Travel & Leisure | 5.22× | ||
| 02 | Crime fiction | Literature | 4.82× | ||
| 03 | Google Drive | Technology & Electronics | 4.79× | ||
| 04 | Draught beer | Food & Beverages | 4.10× | ||
| 05 | Auto show | Cars & Mobility | 3.70× | ||
| 06 | Carcare | Cars & Mobility | 3.63× | ||
| 07 | Antique car | Cars & Mobility | 3.58× | ||
| 08 | Activism | Politics & Society | 3.56× | ||
| 09 | Voting | Politics & Society | 3.14× | ||
| 10 | Watercolor painting | Arts & Culture | 3.13× | ||
| 11 | Stock market | Business & Career | 3.11× | ||
| 12 | Abstract art | Arts & Culture | 2.94× | ||
| 13 | Oil painting | Arts & Culture | 2.80× | ||
| 14 | Innovation | Business & Career | 2.58× | ||
| 15 | Digital photography | Business & Career | 2.12× | ||
| 16 | Modern art | Arts & Culture | 1.94× | ||
| 17 | Computer hardware | Technology & Electronics | 1.92× | ||
| 18 | Volunteering | Politics & Society | 1.60× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.57× | ||
| 20 | Trenitalia | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.93× | |
| Risk Appetite | THRILL | 1.70× | |
| Career Orientation | POWER | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.42× | |
| Price Sensitivity | PREMIUM | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.75× |
Web development has an estimated audience of 5,668,913 people in Italy, concentrated in Lombardy and Lazio.
47.4% of Web development fans are female, 52.6% are male, with an average age of 40.8 years.
Web development fans show strongest brand affinity for Activism (3.56×), Google Drive (4.79×), and Innovation (2.58×) over the country average.
Web development fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Web development itself, the audience over-indexes on Google Drive (4.79×), Innovation (2.58×), Draught beer (4.1×), and Crime fiction (4.82×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Web development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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