A data profile of the people who buy, follow and care about Web development in United Kingdom — modelled from more than twelve digital signal sources. Web development has an estimated audience of 5,349,582 people in United Kingdom.
The average Web development fan in United Kingdom is 41.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Google Drive, Office 365, Innovation, with strongest over-indexing on Google Drive (3.44× the country average).
Demographically, the Web development audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Web development fan in United Kingdom is balanced, around 41.1 years old, with strong Community Orientation tendencies and a notable affinity for Google Drive.
The key figures that characterise the Web development profile in United Kingdom.
51.5% are female, 48.5% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 41.1 |
| Estimated audience size | 5,349,582 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Web development audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 13.1% |
| India | 6.0% |
| China | 4.8% |
Where the Web development audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~4M | 1.67× | |
| 02 | West Midlands | ~300K | 1.33× | |
| 03 | Yorkshire and the Humber | ~500K | 1.22× | |
| 04 | East of England | ~500K | 1.06× | |
| 05 | North West | ~600K | 1.02× | |
| 06 | Northern Ireland | ~200K | 0.97× | |
| 07 | South East | ~700K | 0.96× | |
| 08 | Wales | ~300K | 0.96× | |
| 09 | North East | ~200K | 0.94× | |
| 10 | East Midlands | ~300K | 0.89× | |
| 11 | South West | ~400K | 0.83× | |
| 12 | Scotland | ~300K | 0.70× |
The strongest cross-interests of the Web development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International education | Business & Career | 7.54× | ||
| 02 | Forex Online Trading | Business & Career | 6.00× | ||
| 03 | GitHub | Internet & Social Media | 5.93× | ||
| 04 | Software as a service | Technology & Electronics | 4.97× | ||
| 05 | Data science | Business & Career | 4.94× | ||
| 06 | Information security | Business & Career | 4.63× | ||
| 07 | Office 365 | Technology & Electronics | 4.12× | ||
| 08 | Innovation | Business & Career | 3.56× | ||
| 09 | Affiliate marketing | Business & Career | 3.45× | ||
| 10 | Google Drive | Technology & Electronics | 3.44× | ||
| 11 | Computer security | Business & Career | 3.03× | ||
| 12 | Activism | Politics & Society | 2.82× | ||
| 13 | Google Maps | Internet & Social Media | 2.55× | ||
| 14 | Livemusic | Music & Radio | 2.53× | ||
| 15 | Digital photography | Business & Career | 2.51× | ||
| 16 | Computer hardware | Technology & Electronics | 2.00× | ||
| 17 | Property finder | Home & Garden | 1.84× | ||
| 18 | Philanthropy | Arts & Culture | 1.69× | ||
| 19 | Batman | Movies & TV | 1.64× | ||
| 20 | Mobile game | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.69× | |
| Early Adopter Mentality | POWER | 2.22× | |
| Need for Security | CONSERVATISM | 1.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.78× | |
| Price Sensitivity | PREMIUM | 0.79× | |
| Creativity | OPEN | 0.82× |
Web development has an estimated audience of 5,349,582 people in United Kingdom, concentrated in England and South East.
51.5% of Web development fans are female, 48.5% are male, with an average age of 41.1 years.
Web development fans show strongest brand affinity for Google Drive (3.44×), Office 365 (4.12×), and Innovation (3.56×) over the country average.
Web development fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~700K), and North West (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Web development itself, the audience over-indexes on Office 365 (4.12×), Innovation (3.56×), Google Maps (2.55×), and GitHub (5.93×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Web development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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