A data profile of the people who buy, follow and care about Web development in India — modelled from more than twelve digital signal sources. Web development has an estimated audience of 10,103,639 people in India.
Web development has an estimated audience of 10,103,639 people in India. 28.8% are female, 71.2% are male, average age 31.8. Top brand affinities: Superman, Retail banking, Social media marketing, Search engine optimization, GitHub.
Top brand affinities include Superman, Retail banking, Social media marketing, with strongest over-indexing on Superman (1.69× the country average).
Demographically, the Web development audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
The typical Web development fan in India is more male, around 31.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the Web development profile in India.
28.8% are female, 71.2% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 28.8% |
| Male | 71.2% |
| Average age | 31.8 |
| Estimated audience size | 10,103,639 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 30% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Web development audience comes from India.
| Country | Share |
|---|---|
| United States | 13.1% |
| India | 6.0% |
| China | 4.8% |
The strongest cross-interests of the Web development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Forex Online Trading | Business & Career | 3.11× | ||
| 02 | JavaScript | Technology & Electronics | 2.68× | ||
| 03 | Retail banking | Business & Career | 2.58× | ||
| 04 | C++ | Technology & Electronics | 2.53× | ||
| 05 | GitHub | Internet & Social Media | 2.48× | ||
| 06 | Search engine optimization | Business & Career | 2.47× | ||
| 07 | International education | Business & Career | 2.38× | ||
| 08 | Big data | Business & Career | 2.26× | ||
| 09 | Linux | Technology & Electronics | 2.24× | ||
| 10 | Software engineering | Business & Career | 2.20× | ||
| 11 | Social media marketing | Business & Career | 1.97× | ||
| 12 | Passive income | Business & Career | 1.95× | ||
| 13 | True Detective | Movies & TV | 1.92× | ||
| 14 | Machine learning | Business & Career | 1.91× | ||
| 15 | Innovation | Business & Career | 1.80× | ||
| 16 | Superman | Movies & TV | 1.69× | ||
| 17 | Casino games | Games | 1.67× | ||
| 18 | Career development | Business & Career | 1.63× | ||
| 19 | Batman | Movies & TV | 1.61× | ||
| 20 | Desktop computers | Technology & Electronics | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.55× | |
| Pet Ownership | JOY | 1.39× | |
| Community Orientation | OPEN | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.55× | |
| Creativity | OPEN | 0.60× | |
| Need for Security | CONSERVATISM | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Web development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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