A data profile of the people who buy, follow and care about Web development in Portugal — modelled from more than twelve digital signal sources. Web development has an estimated audience of 1,435,363 people in Portugal.
Web development has an estimated audience of 1,435,363 people in Portugal. 51.5% are female, 48.5% are male, average age 42.8. Top brand affinities: Do it yourself (DIY), Innovation, Search engine optimization, JavaScript, EDreams.
Top brand affinities include Do it yourself (DIY), Innovation, Search engine optimization, with strongest over-indexing on Do it yourself (DIY) (2.11× the country average).
Demographically, the Web development audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Web development fan in Portugal is balanced, around 42.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Web development profile in Portugal.
51.5% are female, 48.5% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 42.8 |
| Estimated audience size | 1,435,363 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Web development audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 13.1% |
| India | 6.0% |
| China | 4.8% |
The strongest cross-interests of the Web development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | JavaScript | Technology & Electronics | 3.41× | ||
| 02 | C++ | Technology & Electronics | 3.04× | ||
| 03 | Business school | Business & Career | 3.03× | ||
| 04 | Search engine optimization | Business & Career | 2.87× | ||
| 05 | Wearable technology | Technology & Electronics | 2.78× | ||
| 06 | Smart device | Technology & Electronics | 2.23× | ||
| 07 | Retail banking | Business & Career | 2.20× | ||
| 08 | Do it yourself (DIY) | Home & Garden | 2.11× | ||
| 09 | Chopper (motorcycle) | Cars & Mobility | 2.06× | ||
| 10 | Tesla Motors | Cars & Mobility | 2.03× | ||
| 11 | Local news | News | 1.98× | ||
| 12 | Sustainable energy | Home & Garden | 1.97× | ||
| 13 | Online banking | Business & Career | 1.95× | ||
| 14 | Vehicle insurance | Cars & Mobility | 1.94× | ||
| 15 | EDreams | Travel & Leisure | 1.83× | ||
| 16 | Mobile payment | Business & Career | 1.80× | ||
| 17 | Innovation | Business & Career | 1.79× | ||
| 18 | Web application | Technology & Electronics | 1.71× | ||
| 19 | First-time buyer | Shopping | 1.62× | ||
| 20 | Mortgage loans | Business & Career | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.83× | |
| Career Orientation | POWER | 1.80× | |
| DIY Mentality | THRILL | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.53× | |
| Spirituality | BALANCE | 0.71× | |
| Need for Security | CONSERVATISM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Web development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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