Web development Audience in United States

Web development has an estimated audience of 21,969,877 people in United States. 53.7% are female, 46.3% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Google Drive, Kia Sportage, Microblogging.

The average Web development fan in United States is 35.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Google Drive, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Web development audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Web development fans

Demographic split for Web development audience in United States
MetricValue
Female53.7%
Male46.3%
Average age35.9
Estimated audience size21,969,877

Audience persona

The typical Web development fan in United States is balanced, around 35.9 years old, with strong Risk Appetite tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Web development in United States
RegionReachAffinity
California3,474,6201.44×
Texas2,315,0531.23×
Florida2,241,5331.51×
New York1,632,2601.33×
Virginia858,6571.6×
Georgia813,7931.2×
Illinois736,5701.01×
North Carolina660,7281×
Ohio652,1870.96×
New Jersey646,2171.16×
Pennsylvania628,7220.85×
South Carolina583,6241.77×
Colorado555,9021.61×
Washington518,1001.18×
Michigan508,3950.88×
Massachusetts397,3270.92×
Maryland385,7841.02×
Tennessee380,3620.86×
Indiana377,8900.94×
Missouri366,8501.04×
Arizona354,4660.79×
Minnesota327,3781.04×
Louisiana321,4251.13×
Wisconsin292,6360.89×
Oregon289,8121.15×
Iowa273,7081.51×
Kansas272,9471.58×
Alabama257,0150.84×
Kentucky248,2940.9×
Utah247,3651.26×
Connecticut215,2020.98×
Nevada209,7970.99×
Oklahoma190,5070.78×
Mississippi155,2700.86×
Idaho140,0561.27×
Nebraska117,6341.07×
Arkansas103,1920.57×
Washington, District of Columbia90,1081.36×
New Hampshire82,2370.95×
New Mexico67,5410.61×
West Virginia58,7100.57×
Montana57,8830.95×
Hawaii53,5170.57×
Rhode Island52,9390.76×
Maine49,0170.62×
Delaware41,8310.69×
South Dakota30,2470.6×
North Dakota26,1780.58×
Vermont24,5030.64×
Wyoming21,3720.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Web development audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Google Drive7.56×Technology & Electronics
Kia Sportage30.71×Cars & Mobility
Microblogging12.67×Technology & Electronics
Horoscope13.08×Health
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Day trading11.76×Business & Career
Honda HR-V20.95×Cars & Mobility
Roulette11.9×Games
Blended whiskey9.97×Food & Beverages
Houston Astros6.23×Sports
Charles, Prince of Wales18.87×Politics & Society
Whole grain10.45×Food & Beverages
Indianapolis Motor Speedway9.81×Sports
Critical illness insurance13.03×Business & Career
Pre-school playgroup22.35×Kids & Family
Property insurance11.85×Home & Garden
Pet insurance10.88×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Web development audience
TraitClusterScore
Risk AppetiteTHRILL3.07
Luxury OrientationPREMIUM2.55
LGBTQ+ IdentityOPEN2.35
Need for SecurityCONSERVATISM2.14
Early Adopter MentalityPOWER1.97
Design AffinityPREMIUM1.83

Worldwide distribution

Worldwide audience distribution share by country for Web development
CountryShare
United States13.1%
India6.0%
China4.8%

See Web development audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Web development have in United States?

Web development has an estimated audience of 21,969,877 people in United States, concentrated in California and Texas.

What is the gender split and age of Web development fans?

53.7% of Web development fans are female, 46.3% are male, with an average age of 35.9 years.

Which brands do Web development fans like most?

Web development fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Google Drive (7.56×) over the country average.

Where do Web development fans live in United States?

Web development fans in United States are most concentrated in California (reach 3,474,620), Texas (reach 2,315,053), and Florida (reach 2,241,533). These three regions account for the largest share of the active audience.

What other brands do Web development fans also like?

Beyond Web development itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Google Drive (7.56×), Kia Sportage (30.71×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Web development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.