Rascasse Audience Intelligence

Web development Audience in United States

A data profile of the people who buy, follow and care about Web development in United States — modelled from more than twelve digital signal sources. Web development has an estimated audience of 21,969,877 people in United States.

#995among Topic in United States#163in Business & Career

The average Web development fan in United States is 35.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Drive, Innovation, International education, with strongest over-indexing on Google Drive (7.27× the country average).

Demographically, the Web development audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Web development fan in United States is balanced, around 35.9 years old, with strong Need for Security tendencies and a notable affinity for Google Drive.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Web development profile in United States.

Audience size
22M
in United States
Gender
53.7%♀
46.3% male
Age
35.9
average years
Country rank
#1455
Topic in United States
Fig. 01

Search interest · 12-month trend

-55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Web development fans

53.7% are female, 46.3% are male, average age 35.9.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Web development audience in United States
MetricValue
Female53.7%
Male46.3%
Average age35.9
Estimated audience size21,969,877
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Web development audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3917%
40-4916%
50+16%
Fig. 04

Worldwide distribution

13.1%

of the worldwide Web development audience comes from United States.

Worldwide audience distribution share by country for Web development
CountryShare
United States13.1%
India6.0%
China4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Web development audience in United States is strongest.

Fig. 05

Top regions by affinity

Web development fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~500K1.57×
02Colorado~500K1.45×
03Virginia~800K1.44×
04Kansas~200K1.40×
05Louisiana~400K1.38×
06Utah~300K1.35×
07Florida~2M1.33×
08Arkansas~200K1.32×
09Iowa~200K1.30×
10Mississippi~200K1.29×
11California~3M1.26×
12Georgia~800K1.23×
13Texas~2.5M1.22×
14Washington, District of Columbia~80K1.22×
15New York~1.5M1.15×
16Washington~500K1.11×
17Oregon~300K1.11×
18Idaho~100K1.11×
19New Jersey~600K1.06×
20Maryland~400K1.04×
21Nebraska~100K1.03×
22Minnesota~300K1.02×
23Tennessee~400K1.01×
24North Carolina~700K1.00×
25Indiana~400K1.00×
26Nevada~200K1.00×
27New Hampshire~80K0.98×
28Ohio~700K0.97×
29Missouri~300K0.97×
30Connecticut~200K0.97×
31Alabama~300K0.96×
32Illinois~700K0.95×
33Massachusetts~400K0.94×
34Montana~60K0.94×
35Kentucky~300K0.91×
36Pennsylvania~700K0.90×
37Oklahoma~200K0.89×
38Vermont~30K0.89×
39South Dakota~40K0.88×
40North Dakota~40K0.88×
41Wisconsin~300K0.87×
42Rhode Island~60K0.87×
43Alaska~40K0.87×
44Hawaii~80K0.86×
45Delaware~50K0.86×
46Michigan~500K0.85×
47Arizona~400K0.84×
48New Mexico~90K0.82×
49West Virginia~80K0.81×
50Maine~60K0.81×
Fig. 06

Affinity by region

Affinity by region — Web development, United States
0.81×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Web development audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Web development audience
#·InterestCategoryAffinity×
01International educationBusiness & Career9.77×
02Forex Online TradingBusiness & Career7.36×
03Google DriveTechnology & Electronics7.27×
04Disneyland ParisTravel & Leisure6.47×
05WordPressTechnology & Electronics5.97×
06Information securityBusiness & Career5.00×
07Affiliate marketingBusiness & Career3.93×
08Web serverTechnology & Electronics3.60×
09Oil paintingArts & Culture3.47×
10InnovationBusiness & Career3.43×
11Computer securityBusiness & Career3.28×
12Watercolor paintingArts & Culture2.75×
13Master of Business AdministrationBusiness & Career2.61×
14Self-employmentBusiness & Career2.50×
15Scooby-DooMovies & TV2.08×
16Digital photographyBusiness & Career2.07×
17Louis VuittonFashion & Accessoires2.03×
18LivemusicMusic & Radio1.92×
19Mobile gameGames1.73×
20Personal careHealth1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Web development audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Web development audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.36×
Early Adopter MentalityPOWER1.66×
Risk AppetiteTHRILL1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Web development audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.87×
CreativityOPEN0.88×
SpiritualityBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Web development have in United States?

Web development has an estimated audience of 21,969,877 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Web development fans?

53.7% of Web development fans are female, 46.3% are male, with an average age of 35.9 years.

03

Which brands do Web development fans like most?

Web development fans show strongest brand affinity for Google Drive (7.27×), Innovation (3.43×), and International education (9.77×) over the country average.

04

Where do Web development fans live in United States?

Web development fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Web development fans also like?

Beyond Web development itself, the audience over-indexes on Innovation (3.43×), International education (9.77×), Disneyland Paris (6.47×), and Information security (5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Web development audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Web development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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