A data profile of the people who buy, follow and care about Travel Adventures in Italy — modelled from more than twelve digital signal sources. Travel Adventures has an estimated audience of 7,815,840 people in Italy.
The average Travel Adventures fan in Italy is 41.9 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Luxury yacht, Summer vacation, Expensive Taste, with strongest over-indexing on Luxury yacht (3.14× the country average).
Demographically, the Travel Adventures audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
The typical Travel Adventures fan in Italy is balanced, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Luxury yacht.
The key figures that characterise the Travel Adventures profile in Italy.
45.2% are female, 54.8% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 41.9 |
| Estimated audience size | 7,815,840 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Travel Adventures audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.6% |
| Japan | 8.6% |
| China | 6.5% |
Where the Travel Adventures audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aosta Valley | ~30K | 1.56× | |
| 02 | Umbria | ~100K | 1.05× | |
| 03 | Abruzzo | ~200K | 1.00× | |
| 04 | Trentino-Alto Adige/Südtirol | ~100K | 1.00× | |
| 05 | Friuli-Venezia Giulia | ~100K | 1.00× | |
| 06 | Calabria | ~200K | 0.99× | |
| 07 | Sardinia | ~200K | 0.99× | |
| 08 | Marche | ~200K | 0.98× | |
| 09 | Liguria | ~200K | 0.97× | |
| 10 | Sicilia | ~600K | 0.93× | |
| 11 | Puglia | ~500K | 0.93× | |
| 12 | Piedmont | ~500K | 0.92× | |
| 13 | Tuscany | ~500K | 0.92× | |
| 14 | Veneto | ~600K | 0.91× | |
| 15 | Campania | ~800K | 0.90× | |
| 16 | Emilia-Romagna | ~600K | 0.90× | |
| 17 | Lazio | ~800K | 0.86× | |
| 18 | Lombardy | ~1M | 0.78× |
The strongest cross-interests of the Travel Adventures audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Angelina Jolie | Movies & TV | 3.99× | ||
| 02 | Charlize Theron | Movies & TV | 3.82× | ||
| 03 | Love & Sex | Kids & Family | 3.61× | ||
| 04 | Anne Hathaway | Movies & TV | 3.57× | ||
| 05 | Expensive Taste | Business & Career | 3.28× | ||
| 06 | Luxury yacht | Travel & Leisure | 3.14× | ||
| 07 | Summer vacation | Travel & Leisure | 3.00× | ||
| 08 | Wildlife photography | Technology & Electronics | 2.86× | ||
| 09 | Fendi | Fashion & Accessoires | 2.50× | ||
| 10 | Extreme sport | Sports | 2.47× | ||
| 11 | Travel photography | Technology & Electronics | 2.31× | ||
| 12 | Cultural heritage | Politics & Society | 2.30× | ||
| 13 | Deal of the day | Shopping | 2.15× | ||
| 14 | Cruises | Travel & Leisure | 2.12× | ||
| 15 | Fine-art photography | Technology & Electronics | 2.11× | ||
| 16 | Travel website | Travel & Leisure | 2.01× | ||
| 17 | Modern art | Arts & Culture | 1.95× | ||
| 18 | Digital photography | Business & Career | 1.89× | ||
| 19 | Wine tasting | Food & Beverages | 1.77× | ||
| 20 | TikTok | Internet & Social Media | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.95× | |
| Travelling | THRILL | 1.81× | |
| Risk Appetite | THRILL | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Need for Security | CONSERVATISM | 0.65× | |
| Spirituality | BALANCE | 0.79× |
Travel Adventures has an estimated audience of 7,815,840 people in Italy, concentrated in Lombardy and Lazio.
45.2% of Travel Adventures fans are female, 54.8% are male, with an average age of 41.9 years.
Travel Adventures fans show strongest brand affinity for Luxury yacht (3.14×), Summer vacation (3×), and Expensive Taste (3.28×) over the country average.
Travel Adventures fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~800K), and Campania (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Travel Adventures itself, the audience over-indexes on Summer vacation (3×), Expensive Taste (3.28×), Anne Hathaway (3.57×), and Travel photography (2.31×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Travel Adventures. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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