Travel Adventures Audience in Canada
Travel Adventures has an estimated audience of 4,377,375 people in Canada. 48.2% are female, 51.8% are male, average age 40.5. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Bad Bunny, Personal care, FIFA World Cup, Taylor Swift, Subway.
The average Travel Adventures fan in Canada is 40.5 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Bad Bunny, Personal care, FIFA World Cup, with strongest over-indexing on Bad Bunny (2.49× the country average). Demographically, the Travel Adventures audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Travel Adventures fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 40.5 |
| Estimated audience size | 4,377,375 |
Audience persona
The typical Travel Adventures fan in Canada is balanced, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Bad Bunny.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 1,845,587 | 1.01× |
| British Columbia | 862,592 | 1.32× |
| Quebec | 816,191 | 0.78× |
| Alberta | 504,903 | 0.93× |
| Manitoba | 154,062 | 0.94× |
| Saskatchewan | 132,115 | 0.95× |
| Nova Scotia | 124,207 | 0.95× |
| New Brunswick | 99,193 | 0.98× |
| Newfoundland and Labrador | 67,455 | 1.01× |
| Prince Edward Island | 25,094 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bad Bunny | 2.49× | Music & Radio |
| Personal care | 1.73× | Health |
| FIFA World Cup | 1.63× | Sports |
| Taylor Swift | 1.71× | Music & Radio |
| Subway | 1.51× | Food & Beverages |
| Millie Bobby Brown | 1.96× | Movies & TV |
| United Parcel Service | 1.89× | Business & Career |
| Internet celebrity | 1.96× | Internet & Social Media |
| Hair care | 1.5× | Beauty & Wellness |
| Katy Perry | 1.59× | Music & Radio |
| Streetwear | 1.56× | Fashion & Accessoires |
| Makeup Tutorials | 1.96× | Beauty & Wellness |
| Golf Channel | 1.68× | Sports |
| Anti-aging cream | 1.84× | Beauty & Wellness |
| Drop shipping | 1.58× | Shopping |
| Urban Outfitters | 1.86× | Shopping |
| Eyelash extensions | 1.96× | Beauty & Wellness |
| Manicure | 1.96× | Beauty & Wellness |
| New York Yankees | 1.8× | Sports |
| UEFA Champions League | 1.67× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.43 |
| Price Sensitivity | PREMIUM | 1.4 |
| Pet Ownership | JOY | 1.23 |
| Family Orientation | CONSERVATISM | 1.22 |
| Extroversion | THRILL | 1.21 |
| Healthy Lifestyle | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Japan | 8.6% |
| China | 6.5% |
See Travel Adventures audiences in other countries
- Travel Adventures — Germany
- Travel Adventures — United States
- Travel Adventures — United Kingdom
- Travel Adventures — France
- Travel Adventures — Italy
- Travel Adventures — Spain
- Travel Adventures — Brazil
- Travel Adventures — Japan
- Travel Adventures — South Korea
- Travel Adventures — India
- Travel Adventures — Mexico
More Travel & Leisure audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Travel Adventures have in Canada?
Travel Adventures has an estimated audience of 4,377,375 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Travel Adventures fans?
48.2% of Travel Adventures fans are female, 51.8% are male, with an average age of 40.5 years.
Which brands do Travel Adventures fans like most?
Travel Adventures fans show strongest brand affinity for Bad Bunny (2.49×), Personal care (1.73×), and FIFA World Cup (1.63×) over the country average.
Where do Travel Adventures fans live in Canada?
Travel Adventures fans in Canada are most concentrated in Ontario (reach 1,845,587), British Columbia (reach 862,592), and Quebec (reach 816,191). These three regions account for the largest share of the active audience.
What other brands do Travel Adventures fans also like?
Beyond Travel Adventures itself, the audience over-indexes on Personal care (1.73×), FIFA World Cup (1.63×), Taylor Swift (1.71×), and Subway (1.51×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Travel Adventures. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.