A data profile of the people who buy, follow and care about Travel Adventures in Canada — modelled from more than twelve digital signal sources. Travel Adventures has an estimated audience of 4,377,375 people in Canada.
The average Travel Adventures fan in Canada is 40.5 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include FIFA World Cup, Bad Bunny, Personal care, with strongest over-indexing on FIFA World Cup (1.63× the country average).
Demographically, the Travel Adventures audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Travel Adventures fan in Canada is balanced, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Travel Adventures profile in Canada.
48.2% are female, 51.8% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 40.5 |
| Estimated audience size | 4,377,375 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Travel Adventures audience comes from Canada.
| Country | Share |
|---|---|
| United States | 17.6% |
| Japan | 8.6% |
| China | 6.5% |
Where the Travel Adventures audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~900K | 1.32× | |
| 02 | Prince Edward Island | ~30K | 1.17× | |
| 03 | Ontario | ~2M | 1.01× | |
| 04 | Newfoundland and Labrador | ~70K | 1.01× | |
| 05 | New Brunswick | ~100K | 0.98× | |
| 06 | Saskatchewan | ~100K | 0.95× | |
| 07 | Nova Scotia | ~100K | 0.95× | |
| 08 | Manitoba | ~200K | 0.94× | |
| 09 | Alberta | ~500K | 0.93× | |
| 10 | Quebec | ~800K | 0.78× |
The strongest cross-interests of the Travel Adventures audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 2.49× | ||
| 02 | Millie Bobby Brown | Movies & TV | 1.96× | ||
| 03 | Internet celebrity | Internet & Social Media | 1.96× | ||
| 04 | Makeup Tutorials | Beauty & Wellness | 1.96× | ||
| 05 | Eyelash extensions | Beauty & Wellness | 1.96× | ||
| 06 | Manicure | Beauty & Wellness | 1.96× | ||
| 07 | United Parcel Service | Business & Career | 1.89× | ||
| 08 | Urban Outfitters | Shopping | 1.86× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 1.84× | ||
| 10 | New York Yankees | Sports | 1.80× | ||
| 11 | Personal care | Health | 1.73× | ||
| 12 | Taylor Swift | Music & Radio | 1.71× | ||
| 13 | Golf Channel | Sports | 1.68× | ||
| 14 | UEFA Champions League | Sports | 1.67× | ||
| 15 | FIFA World Cup | Sports | 1.63× | ||
| 16 | Katy Perry | Music & Radio | 1.59× | ||
| 17 | Drop shipping | Shopping | 1.58× | ||
| 18 | Streetwear | Fashion & Accessoires | 1.56× | ||
| 19 | Subway | Food & Beverages | 1.51× | ||
| 20 | Hair care | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.43× | |
| Price Sensitivity | PREMIUM | 1.40× | |
| Pet Ownership | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Community Orientation | OPEN | 0.84× | |
| Sustainability | BALANCE | 0.86× |
Travel Adventures has an estimated audience of 4,377,375 people in Canada, concentrated in Ontario and British Columbia.
48.2% of Travel Adventures fans are female, 51.8% are male, with an average age of 40.5 years.
Travel Adventures fans show strongest brand affinity for FIFA World Cup (1.63×), Bad Bunny (2.49×), and Personal care (1.73×) over the country average.
Travel Adventures fans in Canada are most concentrated in Ontario (reach ~2M), British Columbia (reach ~900K), and Quebec (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Travel Adventures itself, the audience over-indexes on Bad Bunny (2.49×), Personal care (1.73×), Taylor Swift (1.71×), and Subway (1.51×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Travel Adventures. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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