Travel Adventures Audience in Spain
Travel Adventures has an estimated audience of 5,271,041 people in Spain. 50.1% are female, 49.9% are male, average age 43.2. Top brand affinities: Lunch, TripAdvisor, Travel photography, Hair conditioner, Livemusic.
Top brand affinities include Lunch, TripAdvisor, Travel photography, with strongest over-indexing on Lunch (4.61× the country average). Demographically, the Travel Adventures audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Travelling, Luxury Orientation.
Category: Travel & Leisure · Type: Topic
Demographics of Travel Adventures fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 43.2 |
| Estimated audience size | 5,271,041 |
Audience persona
The typical Travel Adventures fan in Spain is balanced, around 43.2 years old, with strong Travelling tendencies and a notable affinity for Lunch.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lunch | 4.61× | Food & Beverages |
| TripAdvisor | 3.9× | Travel & Leisure |
| Travel photography | 4.02× | Technology & Electronics |
| Hair conditioner | 5.25× | Beauty & Wellness |
| Livemusic | 3.91× | Music & Radio |
| Iberia (airline) | 1.8× | Travel & Leisure |
| 1.86× | Internet & Social Media | |
| Luxury yacht | 3.36× | Travel & Leisure |
| Beaches | 1.92× | Travel & Leisure |
| Pepe Jeans | 4.54× | Fashion & Accessoires |
| Fine-art photography | 3.29× | Technology & Electronics |
| Ouigo | 2.48× | Cars & Mobility |
| Mango | 2.55× | Shopping |
| Renovation | 2.04× | Home & Garden |
| Travel agency | 3.15× | Travel & Leisure |
| Cruises | 2.3× | Travel & Leisure |
| Travel Blogger | 5.15× | Travel & Leisure |
| Wildlife photography | 2.83× | Technology & Electronics |
| Lufthansa | 4.38× | Travel & Leisure |
| Fast food | 1.7× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.41 |
| Luxury Orientation | PREMIUM | 1.57 |
| Design Affinity | PREMIUM | 1.53 |
| Sports Activity | POWER | 1.46 |
| Quality Awareness | PREMIUM | 1.46 |
| Community Orientation | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Japan | 8.6% |
| China | 6.5% |
See Travel Adventures audiences in other countries
- Travel Adventures — Germany
- Travel Adventures — United States
- Travel Adventures — United Kingdom
- Travel Adventures — France
- Travel Adventures — Italy
- Travel Adventures — Brazil
- Travel Adventures — Japan
- Travel Adventures — South Korea
- Travel Adventures — India
- Travel Adventures — Canada
- Travel Adventures — Mexico
More Travel & Leisure audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Travel Adventures. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.