A data profile of the people who buy, follow and care about Travel Adventures in Spain — modelled from more than twelve digital signal sources. Travel Adventures has an estimated audience of 5,271,041 people in Spain.
Travel Adventures has an estimated audience of 5,271,041 people in Spain. 50.1% are female, 49.9% are male, average age 43.2. Top brand affinities: Travel photography, Etihad Airways, Fine-art photography, Cultural heritage, Beaches.
Top brand affinities include Travel photography, Etihad Airways, Fine-art photography, with strongest over-indexing on Travel photography (5.12× the country average).
Demographically, the Travel Adventures audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Travelling, Risk Appetite.
The typical Travel Adventures fan in Spain is balanced, around 43.2 years old, with strong Travelling tendencies and a notable affinity for Travel photography.
The key figures that characterise the Travel Adventures profile in Spain.
50.1% are female, 49.9% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 43.2 |
| Estimated audience size | 5,271,041 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Travel Adventures audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.6% |
| Japan | 8.6% |
| China | 6.5% |
The strongest cross-interests of the Travel Adventures audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Etihad Airways | Travel & Leisure | 11.44× | ||
| 02 | Lufthansa | Travel & Leisure | 5.96× | ||
| 03 | Travel photography | Technology & Electronics | 5.12× | ||
| 04 | Road trip | Travel & Leisure | 4.10× | ||
| 05 | Travel literature | Travel & Leisure | 4.08× | ||
| 06 | Fine-art photography | Technology & Electronics | 3.96× | ||
| 07 | Hair conditioner | Beauty & Wellness | 3.96× | ||
| 08 | Pepe Jeans | Fashion & Accessoires | 3.80× | ||
| 09 | Hoodie | Fashion & Accessoires | 3.73× | ||
| 10 | Cultural heritage | Politics & Society | 3.63× | ||
| 11 | Travel agency | Travel & Leisure | 3.58× | ||
| 12 | Wildlife photography | Technology & Electronics | 3.07× | ||
| 13 | Wine tasting | Food & Beverages | 3.04× | ||
| 14 | Cruises | Travel & Leisure | 2.81× | ||
| 15 | Extreme sport | Sports | 2.55× | ||
| 16 | Ouigo | Cars & Mobility | 2.46× | ||
| 17 | TripAdvisor | Travel & Leisure | 2.33× | ||
| 18 | Local food | Food & Beverages | 2.24× | ||
| 19 | Modern art | Arts & Culture | 2.09× | ||
| 20 | Beaches | Travel & Leisure | 2.03× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.73× | |
| Risk Appetite | THRILL | 1.56× | |
| Sports Activity | POWER | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.31× | |
| Quality Awareness | PREMIUM | 0.80× | |
| Convenience Orientation | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Travel Adventures. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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