A data profile of the people who buy, follow and care about Investor in Finland — modelled from more than twelve digital signal sources. Investor has an estimated audience of 547,366 people in Finland.
Investor has an estimated audience of 547,366 people in Finland. 48.7% are female, 51.3% are male, average age 47.6. Top brand affinities: Danske Bank, Finnair, LinkedIn, Innovation, Biltema.
Top brand affinities include Danske Bank, Finnair, LinkedIn, with strongest over-indexing on Danske Bank (3.09× the country average).
Demographically, the Investor audience skews balanced with an average age of 47.6, and over-indexes on personality traits such as Career Orientation, Need for Security.
The typical Investor fan in Finland is balanced, around 47.6 years old, with strong Career Orientation tendencies and a notable affinity for Danske Bank.
The key figures that characterise the Investor profile in Finland.
48.7% are female, 51.3% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 47.6 |
| Estimated audience size | 547,366 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Investor audience comes from Finland.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 5.8% |
| Japan | 5.1% |
The strongest cross-interests of the Investor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retail banking | Business & Career | 5.74× | ||
| 02 | Stock exchange | Business & Career | 4.36× | ||
| 03 | Real estate investing | Business & Career | 4.08× | ||
| 04 | Innovation | Business & Career | 4.05× | ||
| 05 | Danske Bank | Business & Career | 3.09× | ||
| 06 | Tesla Motors | Cars & Mobility | 2.70× | ||
| 07 | Renewable energy | Business & Career | 2.60× | ||
| 08 | Financial services | Business & Career | 2.54× | ||
| 09 | Sustainable energy | Home & Garden | 2.43× | ||
| 10 | Internet & Social Media | 2.28× | |||
| 11 | Mortgage loans | Business & Career | 2.19× | ||
| 12 | Finnair | Travel & Leisure | 2.13× | ||
| 13 | Terraced house | Home & Garden | 1.80× | ||
| 14 | Valtteri Bottas | Sports | 1.70× | ||
| 15 | Apartment | Business & Career | 1.65× | ||
| 16 | Internet & Social Media | 1.62× | |||
| 17 | Biltema | Business & Career | 1.59× | ||
| 18 | Stockmann | Shopping | 1.58× | ||
| 19 | Airbnb | Travel & Leisure | 1.58× | ||
| 20 | Kitchen | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.82× | |
| Need for Security | CONSERVATISM | 1.71× | |
| Early Adopter Mentality | POWER | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.81× | |
| Mindfulness | BALANCE | 0.82× | |
| Price Sensitivity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Investor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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