A data profile of the people who buy, follow and care about Investor in Portugal — modelled from more than twelve digital signal sources. Investor has an estimated audience of 1,431,900 people in Portugal.
Investor has an estimated audience of 1,431,900 people in Portugal. 46.7% are female, 53.3% are male, average age 47.3. Top brand affinities: OLX, First-time buyer, WhatsApp, Real property, Renovation.
Top brand affinities include OLX, First-time buyer, WhatsApp, with strongest over-indexing on OLX (1.92× the country average).
Demographically, the Investor audience skews balanced with an average age of 47.3, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Investor fan in Portugal is balanced, around 47.3 years old, with strong Career Orientation tendencies and a notable affinity for OLX.
The key figures that characterise the Investor profile in Portugal.
46.7% are female, 53.3% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 47.3 |
| Estimated audience size | 1,431,900 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 39% |
of the worldwide Investor audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 5.8% |
| Japan | 5.1% |
The strongest cross-interests of the Investor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Passive income | Business & Career | 5.01× | ||
| 02 | First-time buyer | Shopping | 4.76× | ||
| 03 | Asset management | Business & Career | 3.78× | ||
| 04 | Mobile payment | Business & Career | 3.01× | ||
| 05 | Stock exchange | Business & Career | 2.73× | ||
| 06 | Stock market | Business & Career | 2.68× | ||
| 07 | Mortgage loans | Business & Career | 2.48× | ||
| 08 | Efficient energy use | Technology & Electronics | 2.47× | ||
| 09 | Business class | Travel & Leisure | 2.01× | ||
| 10 | Renovation | Home & Garden | 1.99× | ||
| 11 | Real property | Home & Garden | 1.98× | ||
| 12 | OLX | Shopping | 1.92× | ||
| 13 | Luxury real estate | Business & Career | 1.88× | ||
| 14 | Sustainable energy | Home & Garden | 1.87× | ||
| 15 | Investment banking | Business & Career | 1.81× | ||
| 16 | Bedroom furniture | Home & Garden | 1.74× | ||
| 17 | Innovation | Business & Career | 1.71× | ||
| 18 | Internet & Social Media | 1.62× | |||
| 19 | Internet & Social Media | 1.58× | |||
| 20 | Online newspaper | News | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.02× | |
| Quality Awareness | PREMIUM | 1.66× | |
| DIY Mentality | THRILL | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.72× | |
| Creativity | OPEN | 0.76× | |
| Spirituality | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Investor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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