A data profile of the people who buy, follow and care about Thriller movies in Sweden — modelled from more than twelve digital signal sources. Thriller movies has an estimated audience of 1,625,848 people in Sweden.
Thriller movies has an estimated audience of 1,625,848 people in Sweden. 62.7% are female, 37.3% are male, average age 43.2. Top brand affinities: Sveriges Television, Hemnet, Biltema, Science fiction movies, Jim Carrey.
Top brand affinities include Sveriges Television, Hemnet, Biltema, with strongest over-indexing on Sveriges Television (1.85× the country average).
Demographically, the Thriller movies audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Thriller movies fan in Sweden is more female, around 43.2 years old, with strong Extroversion tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Thriller movies profile in Sweden.
62.7% are female, 37.3% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 43.2 |
| Estimated audience size | 1,625,848 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Thriller movies audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.5% |
| China | 5.2% |
The strongest cross-interests of the Thriller movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jim Carrey | Movies & TV | 6.01× | ||
| 02 | Forrest Gump | Movies & TV | 6.01× | ||
| 03 | Science fiction movies | Movies & TV | 4.48× | ||
| 04 | Romance novels | Literature | 4.19× | ||
| 05 | Jotex | Shopping | 4.00× | ||
| 06 | Non-fiction books | Literature | 3.38× | ||
| 07 | Fiction books | Literature | 3.21× | ||
| 08 | First-person shooter games | Games | 3.05× | ||
| 09 | Online games | Games | 2.46× | ||
| 10 | Tattoos | Fashion & Accessoires | 2.16× | ||
| 11 | Gina Tricot | Fashion & Accessoires | 1.92× | ||
| 12 | Hemnet | Home & Garden | 1.91× | ||
| 13 | Sveriges Television | Technology & Electronics | 1.85× | ||
| 14 | Dogs | Pets & Animals | 1.84× | ||
| 15 | Hair products | Beauty & Wellness | 1.84× | ||
| 16 | Video games | Games | 1.80× | ||
| 17 | Biltema | Business & Career | 1.78× | ||
| 18 | Happiness | Health | 1.78× | ||
| 19 | KappAhl | Fashion & Accessoires | 1.72× | ||
| 20 | Internet & Social Media | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.65× | |
| Community Orientation | OPEN | 1.59× | |
| Early Adopter Mentality | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.76× | |
| Creativity | OPEN | 0.81× | |
| Quality Awareness | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Thriller movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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