A data profile of the people who buy, follow and care about Thriller movies in Portugal — modelled from more than twelve digital signal sources. Thriller movies has an estimated audience of 1,506,145 people in Portugal.
The average Thriller movies fan in Portugal is 42.1 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Romance novels, Local news, with strongest over-indexing on WhatsApp (1.55× the country average).
Demographically, the Thriller movies audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Thriller movies fan in Portugal is more female, around 42.1 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Thriller movies profile in Portugal.
56.5% are female, 43.5% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 42.1 |
| Estimated audience size | 1,506,145 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Thriller movies audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.5% |
| China | 5.2% |
Where the Thriller movies audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.07× | |
| 02 | Portalegre District | ~20K | 1.07× | |
| 03 | Lisbon District | ~500K | 1.06× | |
| 04 | Guarda District | ~20K | 1.05× | |
| 05 | Beja District | ~30K | 1.04× | |
| 06 | Vila Real District | ~30K | 1.02× | |
| 07 | Évora District | ~30K | 1.02× | |
| 08 | Castelo Branco District | ~30K | 1.00× | |
| 09 | Setúbal District | ~200K | 0.98× | |
| 10 | Azores | ~40K | 0.98× | |
| 11 | Viana do Castelo District | ~40K | 0.98× | |
| 12 | Coimbra District | ~70K | 0.97× | |
| 13 | Viseu District | ~50K | 0.97× | |
| 14 | Faro District | ~90K | 0.96× | |
| 15 | Madeira | ~40K | 0.96× | |
| 16 | Leiria District | ~80K | 0.95× | |
| 17 | Aveiro District | ~100K | 0.94× | |
| 18 | Braga District | ~100K | 0.92× | |
| 19 | Porto District | ~300K | 0.87× | |
| 20 | Santarém District | ~60K | 0.87× |
The strongest cross-interests of the Thriller movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local news | News | 3.08× | ||
| 02 | Massively multiplayer online games | Games | 3.08× | ||
| 03 | Romance novels | Literature | 3.03× | ||
| 04 | Thai cuisine | Food & Beverages | 2.85× | ||
| 05 | Casino games | Games | 2.75× | ||
| 06 | Non-fiction books | Literature | 2.57× | ||
| 07 | Online poker | Games | 2.57× | ||
| 08 | First-person shooter games | Games | 2.25× | ||
| 09 | French cuisine | Food & Beverages | 2.08× | ||
| 10 | Online games | Games | 2.05× | ||
| 11 | Gambling | Games | 2.01× | ||
| 12 | Musical theatre | Movies & TV | 1.83× | ||
| 13 | Viral video | Internet & Social Media | 1.75× | ||
| 14 | Fast food restaurants | Food & Beverages | 1.72× | ||
| 15 | Blues music | Music & Radio | 1.70× | ||
| 16 | Manga | Literature | 1.70× | ||
| 17 | Electronic music | Music & Radio | 1.56× | ||
| 18 | Internet & Social Media | 1.55× | |||
| 19 | Charity and causes | Business & Career | 1.55× | ||
| 20 | BP | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.31× | |
| Pet Ownership | JOY | 1.19× | |
| Risk Appetite | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Creativity | OPEN | 0.86× | |
| Travelling | THRILL | 0.91× |
Thriller movies has an estimated audience of 1,506,145 people in Portugal, concentrated in Lisbon District and Porto District.
56.5% of Thriller movies fans are female, 43.5% are male, with an average age of 42.1 years.
Thriller movies fans show strongest brand affinity for WhatsApp (1.55×), Romance novels (3.03×), and Local news (3.08×) over the country average.
Thriller movies fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Thriller movies itself, the audience over-indexes on Romance novels (3.03×), Local news (3.08×), First-person shooter games (2.25×), and Non-fiction books (2.57×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Thriller movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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