Rascasse Audience Intelligence

Animated movies Audience in Sweden

A data profile of the people who buy, follow and care about Animated movies in Sweden — modelled from more than twelve digital signal sources. Animated movies has an estimated audience of 1,195,311 people in Sweden.

Animated movies has an estimated audience of 1,195,311 people in Sweden. 49.6% are female, 50.4% are male, average age 40.6. Top brand affinities: Anime and manga fandom, Stranger Things, Henry Cavill, Museum, KPop Demon Hunters.

Top brand affinities include Anime and manga fandom, Stranger Things, Henry Cavill, with strongest over-indexing on Anime and manga fandom (3.31× the country average).

Demographically, the Animated movies audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Healthy Lifestyle, Travelling.

The typical Animated movies fan in Sweden is balanced, around 40.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Anime and manga fandom.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Animated movies profile in Sweden.

Audience size
1.2M
in Sweden
Gender
49.6%
50.4% male
Age
40.6
average years
Country rank
#621
Topic in Sweden
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Animated movies fans

49.6% are female, 50.4% are male, average age 40.6.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Animated movies audience in Sweden
MetricValue
Female49.6%
Male50.4%
Average age40.6
Estimated audience size1,195,311
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Animated movies audience in Sweden
Age bracketShare%
16-1918%
20-2920%
30-3917%
40-4918%
50+27%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Animated movies audience comes from Sweden.

Worldwide audience distribution share by country for Animated movies
CountryShare
United States18.2%
Japan8.1%
China8.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Animated movies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Animated movies audience
#·InterestCategoryAffinity×
01Henry CavillMovies & TV4.80×
02Anime & CosplayFashion & Accessoires3.98×
03Anime and manga fandomLiterature3.31×
04Anime conventionLiterature2.90×
05MangaLiterature2.47×
06Millie Bobby BrownMovies & TV2.43×
07KPop Demon HuntersMovies & TV2.28×
08Stranger ThingsMovies & TV2.16×
09Anime moviesMovies & TV2.10×
10Handmade CraftsKids & Family1.99×
11ComicsLiterature1.90×
12IllustrationArts & Culture1.81×
13Self careHealth1.80×
14DecorationHome & Garden1.73×
15Fine artBusiness & Career1.64×
16Travel AdventuresTravel & Leisure1.64×
17Modern artArts & Culture1.63×
18DrawingHome & Garden1.58×
19MuseumArts & Culture1.55×
20Contemporary artArts & Culture1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Animated movies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Animated movies audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.33×
TravellingTHRILL1.28×
PatriotismCONSERVATISM1.26×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Animated movies audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.80×
Social Media UsageJOY0.80×
Early Adopter MentalityPOWER0.90×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Sweden who actively search for Animated movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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