Rascasse Audience Intelligence

Documentary movies Audience in Indonesia

A data profile of the people who buy, follow and care about Documentary movies in Indonesia — modelled from more than twelve digital signal sources. Documentary movies has an estimated audience of 4,528,475 people in Indonesia.

#13among Movie genre in Indonesia
#286among Topic in Indonesia
#31in Movies & TV

The average Documentary movies fan in Indonesia is 35.6 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Top brand affinities include Non-fiction books, Web fiction, Wikipedia, with strongest over-indexing on Non-fiction books (1.59× the country average).

Demographically, the Documentary movies audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Risk Appetite, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.

The typical Documentary movies fan in Indonesia is more male, around 35.6 years old, with strong Risk Appetite tendencies and a notable affinity for Non-fiction books.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Documentary movies profile in Indonesia.

Audience size
4.5M
in Indonesia
Gender
37.2%
62.8% male
Age
35.6
average years
Country rank
#389
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Documentary movies fans

37.2% are female, 62.8% are male, average age 35.6.

Fig. 02

Gender split

37.2%
Female
62.8%
Male
Demographic split for Documentary movies audience in Indonesia
MetricValue
Female37.2%
Male62.8%
Average age35.6
Estimated audience size4,528,475
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Documentary movies audience in Indonesia
Age bracketShare%
16-1920%
20-2930%
30-3924%
40-4916%
50+10%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Documentary movies audience comes from Indonesia.

Worldwide audience distribution share by country for Documentary movies
CountryShare
United States23.4%
United Kingdom4.8%
India4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Documentary movies audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Documentary movies fans by region: top regions in Indonesia
#RegionReachAffinity×
01Papua (province)~30K1.11×
02North Kalimantan~10K1.05×
03Maluku~20K1.04×
04North Sulawesi~50K1.03×
05Bengkulu~40K1.03×
06Aceh~60K1.02×
07Jambi~50K1.02×
08Riau Islands~50K1.02×
09East Nusa Tenggara~50K1.02×
10Central Kalimantan~40K1.02×
11Southeast Sulawesi~30K1.02×
12West Papua~10K1.02×
13Bangka-Belitung Islands~20K1.01×
14West Kalimantan~70K1.00×
15Central Sulawesi~40K1.00×
16North Maluku~20K1.00×
17West Nusa Tenggara~60K0.99×
18Gorontalo (disambiguation)(2)~20K0.99×
19Riau~100K0.98×
20Lampung~90K0.98×
21West Sumatra~80K0.98×
22East Kalimantan~70K0.98×
23South Kalimantan~60K0.98×
24South Sumatra~100K0.97×
25South Sulawesi~100K0.96×
26Bali~90K0.96×
27Special Region of Yogyakarta~70K0.96×
28North Sumatra~200K0.93×
29Banten~200K0.93×
30Jakarta~300K0.89×
31Central Java~400K0.86×
32East Java~400K0.83×
33West Java~600K0.78×
34West Sulawesi0.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Documentary movies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Documentary movies audience
#·InterestCategoryAffinity×
01Park Bo-gumMovies & TV1.98×
02MKMusic & Radio1.98×
03PhilipsTechnology & Electronics1.82×
04SiaMusic & Radio1.80×
05Creative CommonsTechnology & Electronics1.75×
06Korean TourPOI1.74×
07Makan (TV series)Movies & TV1.74×
08Data compressionTechnology & Electronics1.71×
09TextingTechnology & Electronics1.69×
10Mara RegionTravel & Leisure1.62×
11Milea, IoanninaTravel & Leisure1.62×
12ApsaraPolitics & Society1.61×
13Gado-gadoFood & Beverages1.61×
14Web fictionLiterature1.60×
15Non-fiction booksLiterature1.59×
16TanzaniaTravel & Leisure1.56×
17Chuuk LagoonTravel & Leisure1.55×
18GoyangTravel & Leisure1.54×
19WikipediaInternet & Social Media1.52×
20Home videoMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Documentary movies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Documentary movies audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.13×
Design AffinityPREMIUM0.86×
IndividualismJOY0.77×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Documentary movies audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.51×
Early Adopter MentalityPOWER0.51×
PatriotismCONSERVATISM0.56×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Documentary movies have in Indonesia?

Documentary movies has an estimated audience of 4,528,475 people in Indonesia, concentrated in West Java and East Java.

02

What is the gender split and age of Documentary movies fans?

37.2% of Documentary movies fans are female, 62.8% are male, with an average age of 35.6 years.

03

Which brands do Documentary movies fans like most?

Documentary movies fans show strongest brand affinity for Non-fiction books (1.59×), Web fiction (1.6×), and Wikipedia (1.52×) over the country average.

04

Where do Documentary movies fans live in Indonesia?

Documentary movies fans in Indonesia are most concentrated in West Java (reach ~600K), East Java (reach ~400K), and Central Java (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Documentary movies fans also like?

Beyond Documentary movies itself, the audience over-indexes on Web fiction (1.6×), Wikipedia (1.52×), Creative Commons (1.75×), and Home video (1.52×) compared to the Indonesia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Documentary movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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