A data profile of the people who buy, follow and care about Documentary movies in Indonesia — modelled from more than twelve digital signal sources. Documentary movies has an estimated audience of 4,528,475 people in Indonesia.
The average Documentary movies fan in Indonesia is 35.6 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Non-fiction books, Web fiction, Wikipedia, with strongest over-indexing on Non-fiction books (1.59× the country average).
Demographically, the Documentary movies audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Risk Appetite, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Documentary movies fan in Indonesia is more male, around 35.6 years old, with strong Risk Appetite tendencies and a notable affinity for Non-fiction books.
The key figures that characterise the Documentary movies profile in Indonesia.
37.2% are female, 62.8% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 35.6 |
| Estimated audience size | 4,528,475 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 30% | |
| 30-39 | 24% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Documentary movies audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 23.4% |
| United Kingdom | 4.8% |
| India | 4.3% |
Where the Documentary movies audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Papua (province) | ~30K | 1.11× | |
| 02 | North Kalimantan | ~10K | 1.05× | |
| 03 | Maluku | ~20K | 1.04× | |
| 04 | North Sulawesi | ~50K | 1.03× | |
| 05 | Bengkulu | ~40K | 1.03× | |
| 06 | Aceh | ~60K | 1.02× | |
| 07 | Jambi | ~50K | 1.02× | |
| 08 | Riau Islands | ~50K | 1.02× | |
| 09 | East Nusa Tenggara | ~50K | 1.02× | |
| 10 | Central Kalimantan | ~40K | 1.02× | |
| 11 | Southeast Sulawesi | ~30K | 1.02× | |
| 12 | West Papua | ~10K | 1.02× | |
| 13 | Bangka-Belitung Islands | ~20K | 1.01× | |
| 14 | West Kalimantan | ~70K | 1.00× | |
| 15 | Central Sulawesi | ~40K | 1.00× | |
| 16 | North Maluku | ~20K | 1.00× | |
| 17 | West Nusa Tenggara | ~60K | 0.99× | |
| 18 | Gorontalo (disambiguation)(2) | ~20K | 0.99× | |
| 19 | Riau | ~100K | 0.98× | |
| 20 | Lampung | ~90K | 0.98× | |
| 21 | West Sumatra | ~80K | 0.98× | |
| 22 | East Kalimantan | ~70K | 0.98× | |
| 23 | South Kalimantan | ~60K | 0.98× | |
| 24 | South Sumatra | ~100K | 0.97× | |
| 25 | South Sulawesi | ~100K | 0.96× | |
| 26 | Bali | ~90K | 0.96× | |
| 27 | Special Region of Yogyakarta | ~70K | 0.96× | |
| 28 | North Sumatra | ~200K | 0.93× | |
| 29 | Banten | ~200K | 0.93× | |
| 30 | Jakarta | ~300K | 0.89× | |
| 31 | Central Java | ~400K | 0.86× | |
| 32 | East Java | ~400K | 0.83× | |
| 33 | West Java | ~600K | 0.78× | |
| 34 | West Sulawesi | 0.00× |
The strongest cross-interests of the Documentary movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Park Bo-gum | Movies & TV | 1.98× | ||
| 02 | MK | Music & Radio | 1.98× | ||
| 03 | Philips | Technology & Electronics | 1.82× | ||
| 04 | Sia | Music & Radio | 1.80× | ||
| 05 | Creative Commons | Technology & Electronics | 1.75× | ||
| 06 | Korean Tour | POI | 1.74× | ||
| 07 | Makan (TV series) | Movies & TV | 1.74× | ||
| 08 | Data compression | Technology & Electronics | 1.71× | ||
| 09 | Texting | Technology & Electronics | 1.69× | ||
| 10 | Mara Region | Travel & Leisure | 1.62× | ||
| 11 | Milea, Ioannina | Travel & Leisure | 1.62× | ||
| 12 | Apsara | Politics & Society | 1.61× | ||
| 13 | Gado-gado | Food & Beverages | 1.61× | ||
| 14 | Web fiction | Literature | 1.60× | ||
| 15 | Non-fiction books | Literature | 1.59× | ||
| 16 | Tanzania | Travel & Leisure | 1.56× | ||
| 17 | Chuuk Lagoon | Travel & Leisure | 1.55× | ||
| 18 | Goyang | Travel & Leisure | 1.54× | ||
| 19 | Wikipedia | Internet & Social Media | 1.52× | ||
| 20 | Home video | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.13× | |
| Design Affinity | PREMIUM | 0.86× | |
| Individualism | JOY | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.51× | |
| Early Adopter Mentality | POWER | 0.51× | |
| Patriotism | CONSERVATISM | 0.56× |
Documentary movies has an estimated audience of 4,528,475 people in Indonesia, concentrated in West Java and East Java.
37.2% of Documentary movies fans are female, 62.8% are male, with an average age of 35.6 years.
Documentary movies fans show strongest brand affinity for Non-fiction books (1.59×), Web fiction (1.6×), and Wikipedia (1.52×) over the country average.
Documentary movies fans in Indonesia are most concentrated in West Java (reach ~600K), East Java (reach ~400K), and Central Java (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Documentary movies itself, the audience over-indexes on Web fiction (1.6×), Wikipedia (1.52×), Creative Commons (1.75×), and Home video (1.52×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Documentary movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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