A data profile of the people who buy, follow and care about Korean drama in Indonesia — modelled from more than twelve digital signal sources. Korean drama has an estimated audience of 7,758,926 people in Indonesia.
The average Korean drama fan in Indonesia is 32.6 years old, more female, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
The key figures that characterise the Korean drama profile in Indonesia.
58.2% are female, 41.8% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 32.6 |
| Estimated audience size | 7,758,926 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 34% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Korean drama audience comes from Indonesia.
| Country | Share |
|---|---|
| China | 22.4% |
| Japan | 17.4% |
| United States | 8.0% |
Where the Korean drama audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~1M | 1.71× | |
| 02 | Banten | ~400K | 1.44× | |
| 03 | Riau Islands | ~100K | 1.35× | |
| 04 | Special Region of Yogyakarta | ~200K | 1.27× | |
| 05 | West Java | ~1.5M | 1.14× | |
| 06 | North Sulawesi | ~90K | 1.13× | |
| 07 | North Sumatra | ~400K | 1.11× | |
| 08 | East Java | ~900K | 1.05× | |
| 09 | Bali | ~200K | 1.05× | |
| 10 | South Sulawesi | ~200K | 1.03× | |
| 11 | Aceh | ~100K | 1.03× | |
| 12 | South Sumatra | ~200K | 1.02× | |
| 13 | Riau | ~200K | 1.02× | |
| 14 | West Sumatra | ~100K | 1.02× | |
| 15 | East Kalimantan | ~100K | 1.00× | |
| 16 | West Papua | ~20K | 1.00× | |
| 17 | Central Java | ~700K | 0.99× | |
| 18 | Southeast Sulawesi | ~60K | 0.99× | |
| 19 | West Sulawesi | ~30K | 0.98× | |
| 20 | North Kalimantan | ~20K | 0.98× | |
| 21 | West Kalimantan | ~100K | 0.97× | |
| 22 | Bangka-Belitung Islands | ~40K | 0.97× | |
| 23 | South Kalimantan | ~100K | 0.96× | |
| 24 | Papua (province) | ~40K | 0.96× | |
| 25 | Gorontalo (disambiguation)(2) | ~30K | 0.96× | |
| 26 | Jambi | ~80K | 0.95× | |
| 27 | Central Kalimantan | ~60K | 0.95× | |
| 28 | North Maluku | ~30K | 0.95× | |
| 29 | Bengkulu | ~60K | 0.94× | |
| 30 | Maluku | ~30K | 0.94× | |
| 31 | West Nusa Tenggara | ~90K | 0.93× | |
| 32 | Lampung | ~100K | 0.92× | |
| 33 | East Nusa Tenggara | ~80K | 0.92× | |
| 34 | Central Sulawesi | ~60K | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Korean drama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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